WHO IS YOUR TARGET AUDIENCE for your thriller film?

Today we looked at how to present Evaluation question 4: WHO IS YOUR TARGET AUDIENCE for your thriller film? You will complete this task this week, presenting your viewr profile visually, with a voiceover explaining its content. 

Is your product film or TV? Decide this first.

Research what other films your target viewer is likey to see. Are they Orange Wednesday customers?

What TV channels is your target viewer likely to see?That's where you will place 10 second spots, then thirty second adverts.

What else do they do in their leisure time? What social platforms do they use, where they are likely to come across other people who will influence their views, their cinema-going habits?

Age group? Gender?

Their new technology platforms?

What is their image: where do they buy their clothes, shoes, eat their food, accessories, type of car?
An original reader profile for a new music magazine from Kerri below:

by Kerri Snyder 2012

KEN LOACH FEARS OVER BRITISH FILM

Interview by Laura Barton
Bath-based film director Ken Loach fears calls for filmmakers to focus on mainstream movies could stifle the variety of British cinema.

Ken Loach, director of Kes, Poor Cow, Looking For Eric, My Name Is Joe, Looks And Smiles, Riff

Mr Loach, who lives in Bath, spoke out after Prime Minister David Cameron signalled he wanted British filmmakers to make more "commercially successful" pictures not bankrolled by Hollywood.
A review of government policy on the film industry is due to be published this week which is set to recommend targeting Lottery funding to independent films with a wider appeal and an export strategy for British film skills.
Mr Loach told BBC Breakfast: "We do not have, as in other countries in Europe, a wide spread of independent cinemas. Now, unless you can really see a wide variety of films you don't have a vibrant film industry and we get a very narrow menu."
"If you went to an art gallery and you just saw ducks flying into the sunset, you would think that it was a rather limited art gallery - you would want a wide variety of ... paintings. We don't get that, and that is the opportunity I fear this review will miss."
Mr Loach’s comments come after Prime Minister David Cameron supported the review by urging the British film industry to concentrate on making more mainstream films.
Mr Cameron said: "Our role, and that of the British Film Institute (BFI), should be to support the sector in becoming even more dynamic and entrepreneurial, helping UK producers to make commercially successful pictures that rival the quality and impact of the best international productions."
The Prime Minister who visited Pinewood Studios last week, is expected to assign more lottery funding to films with mainstream appeal rather than “art house” cinema which generates limited box office sales, making the British film industry, worth £4.2 billion, more lucrative.
Mr Cameron said: “We must incentivise UK producers to chase new markets both here and overseas.”.
Arts minister Ed Vaizey said, upon announcing the review in May 2011, that the British film industry is "still not as profitable as it should be for British filmmakers."

UK FILMS URGED TO BE MORE 'MAINSTREAM'

Ahead of a visit to Pinewood Studios today, Prime Minister David Cameron said the film industry should support 'commercially sucessful pictures'.His comments come before the publication of Lord Smith's review into the government's film policy on Monday. The review was commissioned to find out how the industry could offer better support to UK film-making.The British film industry should back more mainstream movies, a report is expected to recommend next week.

Mr Cameron praised the UK film industry but said "we should aim even higher, building on the incredible success of recent years". He acknowledged the British film industry had made "a £4bn contribution to the UK economy and an incalculable contribution to our culture".

Lord Smith, the former Labour culture secretary, is also expected to recommend developing an export strategy to increase the profits of British films. 

Speaking to the BBC, director Ken Loach said it was important to have a diverse film industry with a wide range of films to choose from.

"If everyone knew what would be successful before it was made, there would be no problem," he said. "What you need to do is fund a lot of different, varied projects and then you'll get a really vibrant industry."

Listen to Ken Loach on BBC here

Ken Loach: "Public money should go to fund a wide variety of projects"

Continue reading the main story

Related Stories

• UK Film Council hands over to BFI
• BFI to take on Film Council role
• Film Council basks in regal glory

 

BAFTA 2012 NOMINATIONS

As we wait for the awards to be announced on February 12th, we look at the nominations:

The Artist gets more noms than Tinker Tailor

Jan 17th 2012 By Matt Maytum

The 2012 BAFTA nominees shortlist has been announced, with Michel Hazanavicius’ The Artist cementing its reputation as the favourite of this awards season.

The silent, black-and-white pic earned 12 nominations, with Tinker Tailor Soldier Spy scoring 11.

Other strong candidates include Martin Scorsese’s Hugo (with nine), and My Week With Marilyn (picking up a healthy six).

It’s also pleasing to see TF favourite Drive getting nods, especially in the Film and Director categories, as it has had something of the cold shoulder when it comes to awards.

Check out the full list of nominees below:


BEST FILM

The Artist - Thomas Langmann
The Descendants - Jim Burke, Alexander Payne, Jim Taylor
Drive - Marc Platt, Adam Siegel
The Help - Brunson Green, Chris Columbus, Michael Barnathan
Tinker Tailor Soldier Spy - Tim Bevan, Eric Fellner, Robyn Slovo

OUTSTANDING BRITISH FILM

My Week With Marilyn - Simon Curtis, David Parfitt, Harvey Weinstein, Adrian Hodges
Senna - Asif Kapadia, James Gay-Rees, Tim Bevan, Eric Fellner, Manish Pandey
Shame - Steve McQueen, Iain Canning, Emile Sherman, Abi Morgan
Tinker Tailor Soldier Spy - Tomas Alfredson, Tim Bevan, Eric Fellner, Robyn Slovo, Bridget O'Connor, Peter Straughan
We Need To Talk About Kevin - Lynne Ramsay, Luc Roeg, Jennifer Fox, Robert Salerno, Rory Stewart Kinnear

OUTSTANDING DEBUT BY A BRITISH WRITER, DIRECTOR OR PRODUCER

Attack The Block - Joe Cornish (Director/Writer)
Black Pond - Will Sharpe (Director/Writer), Tom Kingsley (Director), Sarah Brocklehurst (Producer)
Coriolanus - Ralph Fiennes (Director)
Submarine - Richard Ayoade (Director/Writer)
Tyrannosaur - Paddy Considine (Director), Diarmid Scrimshaw (Producer)

DIRECTOR

The Artist - Michel Hazanavicius
Drive - Nicolas Winding Refn
Hugo - Martin Scorsese
Tinker Tailor Soldier Spy - Tomas Alfredson
We Need To Talk About Kevin - Lynne Ramsay

DOCUMENTARY

George Harrison: Living In The Material World - Martin Scorsese
Project Nim - James Marsh, Simon Chinn
Senna - Asif Kapadia

ORIGINAL SCREENPLAY

The Artist - Michel Hazanavicius
Bridesmaids - Annie Mumolo, Kristen Wiig
The Guard - John Michael McDonagh
The Iron Lady - Abi Morgan
Midnight In Paris - Woody Allen

ADAPTED SCREENPLAY

The Descendants - Alexander Payne, Nat Faxon, Jim Rash
The Help - Tate Taylor
The Ides Of March - George Clooney, Grant Heslov, Beau Willimon
Moneyball - Steven Zaillian, Aaron Sorkin
Tinker Tailor Soldier Spy - Bridget O'Connor, Peter Straughan

FILM NOT IN THE ENGLISH LANGUAGE

Incendies - Denis Villeneuve, Luc Déry, Kim McGraw
Pina - Wim Wenders, Gian-Piero Ringel
Potiche - François Ozon, Eric Altmayer, Nicolas Altmayer
A Separation - Asghar Farhadi
The Skin I Live In - Pedro Almodóvar, Agustin Almodóvar

ANIMATED FILM

The Adventures Of Tintin: The Secret Of The Unicorn - Steven Spielberg
Arthur Christmas - Sarah Smith
Rango - Gore Verbinski

LEADING ACTOR

Brad Pitt - Moneyball
Gary Oldman - Tinker Tailor Soldier Spy
George Clooney - The Descendants
Jean Dujardin - The Artist
Michael Fassbender - Shame

LEADING ACTRESS

Bérénice Bejo - The Artist
Meryl Streep - The Iron Lady
Michelle Williams - My Week With Marilyn
Tilda Swinton - We Need To Talk About Kevin
Viola Davis - The Help

SUPPORTING ACTOR

Christopher Plummer - Beginners
Jim Broadbent - The Iron Lady
Jonah Hill - Moneyball
Kenneth Branagh - My Week With Marilyn
Philip Seymour Hoffman - The Ides Of March
SUPPORTING ACTRESS

Carey Mulligan - Drive
Jessica Chastain - The Help
Judi Dench - My Week With Marilyn
Melissa McCarthy - Bridesmaids
Octavia Spencer - The Help

ORIGINAL MUSIC

The Artist - Ludovic Bource
The Girl With The Dragon Tattoo - Trent Reznor, Atticus Ross
Hugo - Howard Shore
Tinker Tailor Soldier Spy - Alberto Iglesias
War Horse - John Williams

CINEMATOGRAPHY

The Artist - Guillaume Schiffman
The Girl With The Dragon Tattoo - Jeff Cronenweth
Hugo - Robert Richardson
Tinker Tailor Soldier Spy - Hoyte van Hoytema
War Horse - Janusz Kaminski

EDITING

The Artist - Anne-Sophie Bion, Michel Hazanavicius
Drive - Mat Newman
Hugo - Thelma Schoonmaker
Senna - Gregers Sall, Chris King
Tinker Tailor Soldier Spy - Dino Jonsater

PRODUCTION DESIGN

The Artist - Laurence Bennett, Robert Gould
Harry Potter And The Deathly Hallows – Part 2 - Stuart Craig, Stephenie McMillan
Hugo - Dante Ferretti, Francesca Lo Schiavo
Tinker Tailor Soldier Spy - Maria Djurkovic, Tatiana MacDonald
War Horse - Rick Carter, Lee Sandales

COSTUME DESIGN

The Artist - Mark Bridges
Hugo - Sandy Powell
Jane Eyre - Michael O'Connor
My Week With Marilyn - Jill Taylor
Tinker Tailor Soldier Spy - Jacqueline Durran

SOUND

The Artist - Nadine Muse, Gérard Lamps, Michael Krikorian
Harry Potter And The Deathly Hallows – Part 2 - James Mather, Stuart Wilson, Stuart Hilliker, Mike Dowson, Adam Scrivener
Hugo - Philip Stockton, Eugene Gearty, Tom Fleischman, John Midgley
Tinker Tailor Soldier Spy - John Casali, Howard Bargroff, Doug Cooper, Stephen Griffiths, Andy Shelley
War Horse - Stuart Wilson, Gary Rydstrom, Andy Nelson, Tom Johnson, Richard Hymns

SPECIAL VISUAL EFFECTS

The Adventures Of Tintin: The Secret Of The Unicorn - Joe Letteri
Harry Potter And The Deathly Hallows – Part 2 - Tim Burke, John Richardson, Greg Butler, David Vickery
Hugo - Rob Legato, Ben Grossman, Joss Williams
Rise Of The Planet Of The Apes - Joe Letteri, Dan Lemmon, R. Christopher White
War Horse - Ben Morris, Neil Corbould

MAKE UP & HAIR

The Artist - Julie Hewett, Cydney Cornell
Harry Potter And The Deathly Hallows – Part 2 - Amanda Knight, Lisa Tomblin
Hugo – Morag Ross, Jan Archibald
The Iron Lady - Marese Langan
My Week With Marilyn - Jenny Shircore

SHORT ANIMATION

Abuelas - Afarin Eghbal, Kasia Malipan, Francesca Gardiner
Bobby Yeah- Robert Morgan
A Morning Stroll - Grant Orchard, Sue Goffe

SHORT FILM

Chalk - Martina Amati, Gavin Emerson, James Bolton, Ilaria Bernardini
Mwansa The Great - Rungano Nyoni, Gabriel Gauchet
Only Sound Remains - Arash Ashtiani, Anshu Poddar
Pitch Black Heist - John Maclean, Gerardine O'Flynn
Two And Two - Babak Anvari, Kit Fraser, Gavin Cullen

ORANGE WEDNESDAYS RISING STAR AWARD

Adam Deacon
Chris Hemsworth
Tom Hiddleston
Chris O’Dowd
Eddie Redmayne


The winners will be announced on Sunday 12 February at London's Royal Opera House.

Source: BAFTA.org