BFI STUDY DAY: WEDNESDAY 11 FEBRUARY

Year 12: ‘UK Cinema: Audiences and Institutions Study Day’ at the British Film Institute on Wednesday 11 February 2015

The media department has arranged a trip to The BFI South Bank to attend a study day in support of their OCR GSE examination Key Concepts: Audiences and Institutions. It will be delivered by Matthew Hall, OCR media studies specialist and author. The trip will be led by Mrs Mann and Mrs Bradley.

UK film has had remarkable critical and commercial success in recent years with films as diverse as 12 Years a Slave and Skyfall. Our great directors are frequently courted by Hollywood, and Hollywood regularly visits these shores to make films like Gravity and the new Star Wars films. Why do audiences, both at home and abroad, enjoy British films? How do UK filmmakers appeal to these audiences? The study day will examine these issues and relate it to case studies of two independent film companies – Vertigo and Warp Films. These two companies are producing and distributing films that are commercially successful but which also retain a uniquely British flavour - and a willingness to tackle themes and content that Hollywood usually avoids. In the afternoon there will be a film screening and a Q&A with the film-makers giving students and teachers a chance to ask questions about the state of UK cinema and how it will develop in the future.

Travel arrangements

Year 12 students will meet at Waterloo under the clock at 9.30 a.m. The group will walk between Waterloo and BFI Southbank. Students returning to Claygate will catch a train from Waterloo at 16.03, reaching Claygate at 16.34. Students who prefer to return direct to their home station will be accompanied at Waterloo until they have all located their relevant trains.

Students should bring a packed lunch that we will eat under cover at The National Theatre.

EVALUATION Q: SOCIAL GROUPS

Check that you have addressed the issue of how your audience engages with the characters that you create. Look below at my wording as an example. I refer to stereotypes and link my film to others that my target audience will be familiar with. Use expressions like 'my audience will be familiar with...', 'my audience will recognise...' 'I use the genre stereotype of...'
ADD IN STILL PHOTOS OF YOUR OWN CHARACTERS IN COSTUME and caption them.

TECHNICAL ISSUES: CANON 600D

Before you start filming, take the time to CHECK the recording size. You don't want fuzz and black bars down the sides!
Open the PDF for the Canon 600D here. 
If you find black bars down each side of the frame, adjust size to 1920 x 1080.

SOCIAL NETWORKING STATISTICS

THE FILMMAKER'S GUIDE TO USING THE TOP SOCIAL MEDIA SITES

The Filmmaker’s Guide to Using the Top Social Media Sites

November 14, 2013

posted by sheric

My latest post for MovieMaker Magazine covers social media basics for the top 5 social channels. I have written posts regarding social media basics before, but this piece will include Pinterest and Instagram which I did not cover last time. As you may know, I do not view social media as a campaign oriented endeavor. Campaigns are only conducted for a set amount of time (usually for a sales promotion), but I think it is important to understand that social channels are an every day effort; they should be integrated into your creative life indefinitely. The sooner you start using them professionally, the easier it will be to gain benefit from them, especially if you are thinking of self distributing or crowdfunding.
I am not going to republish my article here in its entirety and only the first installment has been published on the MovieMaker site, but here are some highlights:

#1 Facebook 900,000,000 unique visits per month (figures correct at 25.1.2015)

What do you do with it? Use it to start and maintain an ongoing relationship with your audience. Ask for feedback, start a discussion, or post your views on a current event.  Try to remember, if you only talk about yourself and your work, it’s a boring conversation for everyone else unless you are a celebrity that they are truly interested in. Champion your followers and other artists.  As opposed to the fleeting nature of Twitter, Facebook pages are meant for deeper discussions and closer relationships with your supporters.

The indie documentary DMT: The Spirit Molecule is a good Facebook example to follow

#2 Youtube 1 billion unique visits per month (figures correct at 25.01.15)

What do you do with it? Build a video subscriber base.  View counts on videos are great and definitely have a use in securing optimal placement in Youtube search and publicity attention (though it will take many millions of views for it to have an impact on press coverage), but your subscribers are the ones who will see your new videos in their homepage newsfeed and receive an email when you post something new.  Also, encourage Likes, comments and shares of your videos as that impacts how Youtube ranks your channel in its search results. If you aren’t prepared to fill this channel with regular content that is HIGHLY compelling, don’t use this social tool.

FreddieW’s Youtube Channel has over 6.5 million subscribers.

#3 Twitter 310,000,000 unique visits per month

What do you do with it? Use it to post short (less than 140 character) messages that are funny, informative, or reflect your outlook on life.  Not only will you be connecting with the audience of your work, you will also find Twitter a great industry networking tool (for jobs!) and a place to connect with journalists (for media coverage). Make sure that your Twitter handle is posted on all of your communication including email signature and newsletters, website, other social channels, business cards and any About You section where your name is included.

#4 Pinterest 250,000,000 unique visits per month

What do you do with it? Use it to post photos and videos found or created online. Pinterest runs on  well made and captivating images. People who use this social channel are looking for visual masterpieces or images that speak to their lives and emotions. Filmmakers may use Pinterest to tell a visual story about how they became the artists they are; influences, professional tools, and the tastes, style and personality behind the work. For individual projects, Pinterest can be used to tell a backstory on characters (individual boards set up to further explain a character), information on the setting of the story, and mood boards that give the audience a sense of what the film is, apart from just a trailer or poster.

Indie film producer Ted Hope uses Pinterest to show the world who he is and what he cares about professionally.

#5 Instagram 100,000,000 unique visits per month

What do you do with it? Use it to post photos and videos taken with a mobile device as your visual representation of every day life rather than a place to post high quality images. Instagram is being used to post on-the-fly photos and short videos taken on the set and making 15 second short trailers and character teaser clips specifically for mobile viewing. Feedback is instantaneous so you will know very quickly if your project is capturing attention and gaining followers.
The full article details how to set up accounts on each social channel and some examples of independent filmmakers to emulate because they excel at building an audience on these channels. The first part (covering Facebook and Youtube) is now live. The second part will be live on November 25.

SCOOPIT!

Use SCOOPIT! to collect together all online materials for your film opening.

1. Create a SccopIt! account

2. Collect websites: thriller codes and conventions, info on genre, costume ideas...anything useful. So, for example, films similar to the one that has inspired you, info on Porton Down, news reports of kidnappings, psychologist's profile of kidnapper....ScoopIt! will suggest ideas to you once you start scooping.

3. Write a blogpost about what you have done (as below).

(Use this as a model for your post)

Here is my ScoopIt! where I am collecting the crime drama that I plan to investigate. ScoopIt! is an online curating tool that collates my research (like a magazine) as well as offering useful interactive features (offering suggestions that I might like to 'scoop'.) Sign up HERE. 

An example of a ScoopIt! on TV crime drama HERE

Class: My example is thriller codes and conventions: yours be film & TV crime

SNAPCHAT STORIES

You will use Snapchat to make a 'story' (give an account) of one of your Construction or Planning processes.

Beginner's Guide to Snapchat

Snapchat Tips and Tricks from Mashable

OPEN TIPS HERE!

We look at the work of Casey Neistat, a film maker who has more than 480,000 subscribers on his YouTube channel. In particular, we look at his use of Snapchat Stories.

You plan to create a Snapchat Story as an account of some of your creative work.