BFI STUDY DAY : UK CINEMA AUDIENCES & INSTITUTIONS

EVALUATION QUESTIONS

You should now have under 'pages' the completed answers to Q.2 (social groups), Q.3 (distributor), Q.4 (your target audience), Q.5 (attracting your audience), Q.6 (new technologies).
NEXT is Q.1: In what ways does your media product use, develop or challenge forms and conventions of real media products? 
 We start work on the way that our film opening uses genre conventions, delivers the narrative and uses film language. Complete the writing by Friday of this week.

Q.3: What kind of media institution might distribute your media product and why? 
This question is about the film industry side of things, that is, about how films are distributed. (The question has to be generic as some centres may have made a music magazine or local radio news bulletin, for example).  You have to show knowledge of distribution and justify why you chose the distributor that you picked. Link your film's genre (and its indie status) to the kind of films that your chosen distibutor handles.

Q. 5: How did you attract / address your audience?

Q.5 requires you to think about marketing your product.

• USE SLIDESHARE
• You should design the mock-up of a website for your product and explain what would be on it by referencing an actual film / magazine website. 

• Mock up the home page using a still from your film / cover from your magazine, with 'links' to Facebook, Twitter, dates of release, key personnel.

For An Eye for Danger, the first slide in PowerPoint would say:

In order to attract our audience, we used the same techniques that a professional distribution company would create:

a poster for P & A

a film website

a Facebook page
an Instagram feed

 and a Twitter feed.

All these platforms are linked, creating a synergistic whole.

The second slide would say:

(under your poster for P&A write…)

The key visual code here is the haunting stare of the victim. Thriller film audiences would respond to this arresting image with its direct address and engagement with the audience. The image embodies the film title An Eye For Danger visually. It clearly signals the genre. The trail of red connotes blood, hinting at violence. The eye’s colour has been enhanced in Photoshop to beautify the victim and engage the audience’s interest.

 The third slide would say: (write about film website)

... and so on

 

G322: MERLIN and MARKETING & DISTRIBUTION / PRODUCTION PRACTICES

May 2011

INTERNET AND TEXT MESSAGES IN FILM

We look at ways to show mobile phone and internet messages on screen in your films.

UPDATE YOUR BLOG

In today's class, we check that you have an updated blogroll on YOUR blog entitled WEB TOOLS, MOSTLY FILM, TUTORIALS and TWITTER as well as a SEARCH ENGINE.

Use a collage tool such as PicMonkey.Thank you, Kate Bradford, for introdcing me to PicMonkey!

For prep by next lesson, complete STUDENT SITES and WEB TOOLS (copy / paste from class blog).
Add TWITTER. Go to your Twitter page (not your blog) then follow instructions for 'adding a widget' as in this tutorial.

TV DRAMA: REPRESENTATION

PREP: By Tuesday 3 March (or before) ON PAPER, PLEASE
The exam text is here.

G322 TV DRAMA January 2012 Exam.

Extract: Fingersmith (BBC Productions, 2005) Episode 1, Series 1 written by directed by Aisling Walsh

Extract length: 5 minutes max. Timing of extract: First 5 minutes of Episode 1.

Characters: Maud Lilly (heiress), Sue Trinder (the maid), Richard 'Gentleman' Rivers (the suitor)

Passing himself off as a proper gent, Rivers has befriended a young lady, Maud Lilly,  who stands to inherit a fortune when she marries. However, Maud's maid has recently left her service and, without a chaperone, Rivers' access to Maud is limited. He wants Sue to be accepted as the new maid and to help him win Maud over. Once married, Rivers plans to have Maud committed to an asylum and he will then take her fortune for himself. 

 

Answer the question below, with detailed reference to specific examples from the extract

only.

1   Discuss the ways in which the extract constructs representations of sexuality using the following:

  • Camera shots, angles, movement and composition

  • Editing

  • Sound 

  • Mise-en-scene [50 marks]

RESEARCH: USING INFOTRAC

The school library subscribes to Infotrac to help you find out what you need to know. Below is the 'topic finder' into which I entered the term 'cinema', for example.You will be able to access articles and journals from all over the world.