G322: COMING DOWN THE MOUNTAIN and CROSS MEDIA CONVERGENCE

You have already tackled Section A. In the Easter break, please do the Section B essay.

LOVE PHOTOPEACH

...as you can create a slideshow of still pictures with a moving subtitles! Thank you Ellen Scott for finding this and for showcasing Mindmup.
See it here...

I have found Moldiv really useful. Thank you, Eliza Tracey, for introducing me to Moldiv!

Well done, Demi Collins, for discovering Papelook and Collage.com.
Thank you, Agatha Parry, for introducing me to Visme and Pow Toon! Also for leading the way in high quality use of Piktochart.
Thank you, Freddie Howe, for showing us how effective GoogleDocs is as a collaborative tool.
Well done, Sophie Bennett on an amazing Emaze! And for finding FotorCollage.

WELCOME, MODERATOR

Welcome moderator! I am George Cluney 1234 and I worked with Cameron Diaz 4321 and Tom Cruise 0007.

I hope you enjoy my blog, which contains my work on my G321 Foundation Portfolio. We chose the video brief, a short film together with storyboard and titles,  which I named My Short Film.
My seven evaluation questions are also above.

7 WHAT I HAVE LEARNED ABOUT FILM MAKING

Complete this evaluation question over the weekend.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

• research the genre, specific genre codes
• suspense, enigma, tension, thrill: function of film opening to hook audience, not reveal all
• realism, props, costumes, setting, lighting
• the role of visual codes
• tripod, bubbling the tripod; hand-held
• ellipsis in narrative; motivated edits
• Key characters should be prominent in the first and last shots in a sequence to signal their importance.
• camera angles serve different specific functions
• continuity editing 
• function of sound: did you have any trouble with sound recording? What mistakes did you make / what did you learn?
• 180 degree rule
• titles
• organization of cast, equipment; planning tools like shot lists and call sheets
• you went to the BFI study day on UK Cinema: Audiences and Institutions. Did anything there help you to think about your film making?

It may help you to study the marking criteria for a level 4 (top band) mark:

YOUR BLOG WILL SHORTLY BE MARKED

Have you:

• Added your candidate number to your blog? You can create your 'Welcome Moderator' post NOW and add your full name and number there. See what we did last year.
• Titled the evaluation pages correctly with NUMBERS on your page header? 
• With the FULL QUESTION at the top of each evaluation answer, to show that you really know what you're explaining?
• Have you added the blog roll WEB TOOLS
• and MOSTLY FILM
• and STUDENT SITES
• and UK STUDIOS
• and TUTORIALS?
• Have you tweeted recently?
• Have you checked 'comments' under the evaluation questions (and others) or acted on verbal marking delivered to you personally in class? Answered using 'articulate reflection'?
• Added your search engine?
• Posted your PRELIMINARY TASK and titled it 'Preliminary task' so that the moderator can find it easily?
• Titled posts RESEARCH: , PLANNING: or CONSTRUCTION: ....?
• Completed 5 out of the 7 evaluation questions? (Number 1 is being done this week; number 7 is for next week).

BFI STUDY DAY : UK CINEMA AUDIENCES & INSTITUTIONS

EVALUATION QUESTIONS

You should now have under 'pages' the completed answers to Q.2 (social groups), Q.3 (distributor), Q.4 (your target audience), Q.5 (attracting your audience), Q.6 (new technologies).
NEXT is Q.1: In what ways does your media product use, develop or challenge forms and conventions of real media products? 
 We start work on the way that our film opening uses genre conventions, delivers the narrative and uses film language. Complete the writing by Friday of this week.

Q.3: What kind of media institution might distribute your media product and why? 
This question is about the film industry side of things, that is, about how films are distributed. (The question has to be generic as some centres may have made a music magazine or local radio news bulletin, for example).  You have to show knowledge of distribution and justify why you chose the distributor that you picked. Link your film's genre (and its indie status) to the kind of films that your chosen distibutor handles.

Q. 5: How did you attract / address your audience?

Q.5 requires you to think about marketing your product.

• USE SLIDESHARE
• You should design the mock-up of a website for your product and explain what would be on it by referencing an actual film / magazine website. 

• Mock up the home page using a still from your film / cover from your magazine, with 'links' to Facebook, Twitter, dates of release, key personnel.

For An Eye for Danger, the first slide in PowerPoint would say:

In order to attract our audience, we used the same techniques that a professional distribution company would create:

a poster for P & A

a film website

a Facebook page
an Instagram feed

 and a Twitter feed.

All these platforms are linked, creating a synergistic whole.

The second slide would say:

(under your poster for P&A write…)

The key visual code here is the haunting stare of the victim. Thriller film audiences would respond to this arresting image with its direct address and engagement with the audience. The image embodies the film title An Eye For Danger visually. It clearly signals the genre. The trail of red connotes blood, hinting at violence. The eye’s colour has been enhanced in Photoshop to beautify the victim and engage the audience’s interest.

 The third slide would say: (write about film website)

... and so on