Complete Evaluation question 4 today on 'Who would be the audience for your media product?' and post everything on the page at the top of your blog. Three areas, in order:
- Your audience profile + state that you based it on how NME profiles audiences
- Audience theory
- How other brands profile their audiences (Bauer Media case study) + GEARS
RESEARCH: HOW BRANDS PROFILE AUDIENCES
- You can learn a lot about audience profiling from the professionals: we use Bauer Media and here is another example from Sky TV audience research. Note key terms relating to codes and conventions
- .
I attended a study day at the British Film Institute as part of my research into distribution. The day was presented by Matthew Hall, who had invited Robin Gutch, Senior Executive Producer at Warp Films, to talk about the kinds of films that Warp handled and how they marketed them.
Robin Gutch also introduced his film '71 (directed by Yann Demange, 2015) and talked about how he defined its target audience, what its appeal is its audience and how Warp attracted and addressed them. We learned that, although '71 is about the Troubles in N. Ireland, the film's wider relevance means it has universal appeal, as it shows a community torn apart and young men being radicalized, with the central character as cannon fodder in a situation in which young people are caught up and sucked deeper and deeper into trouble, towards death. It was therefore marketed to an audience who didn't have to be interested in N. Ireland and was released on between 80-150 screens where it played well. It launched at ’71 was developed by Film4 with the assistance of the Northern Ireland
Screen Commission.
The film was financed by Film4, the BFI, Creative
Scotland and Screen Yorkshire and premiered at the Berlin Film Festival
in February 2014, at Telluride Film
Festival as well as at Berlin and Toronto, occasions for distributors
to watch films and decide which they would like to handle. The film grossed about £1 million worldwide (source: BoxOffice Mojo) with jack O'Connell winning EE's Rising Star award at the Baftas and nine nominations. With Studio Canal, it was distributed via VOD and DVD. It is distributed, for example, on iTunes to view or download, and in DVD and Bluray format.
At the BFI study day, we were also challenged to think analytically about what UK and US/international audiences would like about a selection of other films and the distribution strategies employed to address their target audiences, such as Monsters, The Children, Streetdance 3D, Dead Men's Shoes, Benny and the Bull, It's All Gone Pete Tong, Aphex Twin Come to Daddy, Kingsman, A Royal Night Out, The Selfish Giant, The Woman in Black and One Day, discussing whether we would place films in the arthouse, multiplex or crossover /prestige category. We also studied issues relating to distribution, marketing, cross media synergy and exchange in a selection of Warp and Vertigo films
This week, complete the Evaluation question on Distribution.
In class, we start the January 2011 exam question on TV drama. You complete for PREP by Wednesday 2 March. Please print out before the lesson!
