DISTRIBUTION CASE STUDY: TORTOISE IN LOVE

I researched how the BFI Print and Advertising fund helped a small, crowd-sourced film to gain distribution. Its story is told HERE in the BFI publication on its distribution funding.
As I am making a low budget, independent film myself, it was interesting to see how the film producer went about getting the film released.

WHAT CAN WE LEARN ABOUT FILM MAKING?

1. What camerawork inspires you in this short film? 

2.What sound made the opening sequence of The Walker so effective?

3. What two types of sound are used in combination in the soundtrack of Distraction to narrate the story?

SOCIAL GROUPS IN YOUR FILM OPENING

Evaluation q.2: How does your media product represent particular social groups?
Use PINTEREST to collate your collection of social groups. Search for images from films of similar characters. Post them on Pinterest and caption them. See PINTEREST here

• What are the social groups represented in terms of gender, age, class, race, occupation, sexuality etc?
• Is gender represented in a stereotypical way e.g. women as passive, men as dominant? 
• What about the other social groups?
• How does this link into the target audience that you outline in q.4?

PREP: POST ON YOUR BLOG BY THURSDAY 4 DECEMBER

 

TEXTUAL ANALYSIS:

Summer 2012
Extract : Coming Down The Mountain
The question was 'How is the representation of disability constructed?
Summer 2012 video
PREP: HAND IN YOUR COMPLETED ANSWER ON PAPER BY TUESDAY 2 DECEMBER

THE HUNGER GAMES: DISTRIBUTION STRATEGIES

We research what strategies Lionsgate used to promote The Hunger Games. We collect the information and present it as a PowerPoint uploaded to Slideshare. This case study will illustrate points that we make in the summer exam as well as inform our understanding of how to reach our own film audiences for our film opening.

• On your blog post as your introduction to your Slideshare, sum up what you learned about the various platforms used and how they functioned.
• Indicate how your marketing tactics have been influenced: what platforms will you use?

 

DISTRIBUTION: THE HUNGER GAMES

To track how distributors publicized The Hunger Games (directed by Gary Ross 2012), read this Slideshare.

FILM INDUSTRY EXAM QUESTION

322 EXAM PRACTICE QUESTION:     What impact does media ownership have upon the range of products available to audiences in the media area you have studied?     (50 Marks) 

HERE ARE YOUR FIRST 4 PARAGRAPHS.

START I have studied the film industry. In this essay, I understand 'media ownership' to mean both the Hollywood film industry and independent British film producers and distributors. First, I am going to write about the Hollywood 'big six' using as my case study Disney as an example of the mega-franchise model. Then, I plan to examine British film, using as my case studies Working Title and a selection of independent films with small budgets and niche audiences.
You read up on the Hollywood 'big six' and megafranchises, including Dalecki's 4-S megafranchise model and the synergy it produces.
You watch my Prezi on megafranchises.

To begin with, I will define 'range of products' in relation to production values (big budgets, high production values, CGI, motion capture, exotic locations, expensive casting and so on), big distribution budgets (interactive websites, range of trailers, luxury brand tie-ins, syndicated TV channel advertising, P&A saturation and so on), diverse film products (DVD, BluRay, 3D, IMAX, downloads and so on) and entertainment super-texts (like theme parks and video games). In other words,  I intend to show that Hollywood mega-franchises dominate because of their ability to generate constant synergy: for instance, the Disney Stores promote the consumer products which promote the theme parks which promote the television show. 
You study and present Disney The Avengers as a case study.

However, I also intend to argue that Hollywood's focus on certain film genres (sequels, prequels and superhero film) actually narrows consumer choice. By playing safe as they aim for global markets, Hollywood develops films that offer archetypes, story and spectacle, whereas British film and independent film producers in general offer more diverse film genres.

Therefore I intend to define 'range of products' in terms of 'range of genre' and show how smaller film makers make a wide range of films that offer what national audiences need. I will examine how smaller film makers tackle issues relating to genre, casting, production values, distribution, building audiences and exhibiting films.