Suggestions from Pete Fraser (below) on Pete's Media Blog about conducting audience research for AS film openings applies equally at A2 for short films.
You should pick
(say) 10 films that you think that your target audience are likely to
watch and find out how their audiences break down by age and gender (quantitative research). Use the BFI exit polls and turn the data into charts.
For qualitative research on the same films, try looking at audience feedback on sites such as Rotten Tomatoes and IMDB.
Decide how to present your findings. Emaze has a template suitable for lists and charts, for example.
Pete Fraser writes:
I am using Trello
in order to make lists of tasks and to keep track of my progess. As it
is a digital list tool, it is simple to move tasks from the first 'To
Do' column across to the 'Doing' and finally to the 'Done' column.
I researched how the BFI Print and Advertising fund helped a small, crowd-sourced film to gain distribution. Its story is told HERE in the BFI publication on its distribution funding.
As I am making a low budget, independent film myself, it was interesting to see how the film producer went about getting the film released.
1.
What camerawork inspires you in this short film?
2
.What sound made the opening sequence of The Walker so effective?
3. What two types of sound are used in combination in the soundtrack of Distraction to narrate the story?
Evaluation q.2: How does your media product represent particular social groups?
Use PINTEREST to collate your collection of social groups. Search for images from films of similar characters. Post them on Pinterest and caption them. See PINTEREST here
- What are the social groups represented in terms of gender, age, class, race, occupation, sexuality etc?
- Is gender represented in a stereotypical way e.g. women as passive, men as dominant?
- What about the other social groups?
- How does this link into the target audience that you outline in q.4?
PREP: POST ON YOUR BLOG BY THURSDAY 4 DECEMBER
Summer 2012
Extract : Coming Down The Mountain
The question was 'How is the representation of disability constructed?
Summer 2012 video
PREP: HAND IN YOUR COMPLETED ANSWER ON PAPER BY TUESDAY 2 DECEMBER
We research what strategies Lionsgate used to promote The Hunger Games. We collect the information and present it as a PowerPoint uploaded to Slideshare. This case study will illustrate points that we make in the summer exam as well as inform our understanding of how to reach our own film audiences for our film opening.
- On your blog post as your introduction to your Slideshare, sum up what you learned about the various platforms used and how they functioned.
- Indicate how your marketing tactics have been influenced: what platforms will you use?
