BFI FUTURE FILM FESTIVAL

BFI FUTURE FILM FESTIVAL

20-22 February 2015 is for young film makers like YOU! So check out this link this weekend. Past pupils have enjoyed it!

EXPLORE FILM MAKING: FUTURE LEARN

EXPLORE FILM MAKING: FUTURE LEARN

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UK CINEMA: AUDIENCES & INSTITUTIONS

PREP: Please use the handout of the teacher's pack as the structure for your essay over half term.
The essay title is:

What impact does media ownership have upon the range of products available to audiences in the media area you have studied? (January 2012)

To guide you, 'media ownership' refers to the institutions that plan, make, distribute and exhibit different films, so please cover the following, but write most on the first two:

• The Big Six (our case study is Disney and (for example) Avengers Assemble 
•  and here is a model essay outline), 
• UK companies (like Vertigo and Warp), 
• micro budget films (such as Tortoise in Love), 
• crowd-sourced films (Ridley Scott A Life in a Day, 2011) 
• as well as consumers as producers / short film director-producer (Casey Neistat www.youtube.com/user/caseyneistat and casey.nyc).

Use the hyperlinks above!
Remember that you won't get level 4 marks without reference to trends and to your personal media consumption.

PLANNING OUR VIEWER PROFILE

RESEARCH: PLANNING OUR VIEWER PROFILE

Today we make an audience profile for our films. We model this on professional practice, the way that NME creates an infographic of their target audience. Look below at what IPC advertising created for NME.

• What films and TV programmes are your target audience watching now?
• What platforms do they watch programmes on?
• What social groups do they relate to?
• What issues might they be interested in?

 

Step 1: Make an entry in your Production Log on the lines of the one below, with the title 'Planning our viewer profile'. 

The aim is to draw an outline picture of your target audience. After collecting this information, you will make an audience profile in PowerPoint or Photoshop. Put the finished item (the picture/ infographic with images and writing) into the page at the top of your blog Evaluation question 4.

Today I started making outline notes about what my target audience for (Name of Your Film Here) was like:

Age group: 18-40+, young adults

Gender: both men and women

They are likely to watch TV programmes such as Breaking Bad, ......

They are likely to see at the cinema: The Story of Everything, The Imitation Game,The Hunger Games, Kingsmen, (use this site to see what has been released)

In their leisure time, they will surf YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or Cafe Rouge

Clothes: H & M, River Island, Fat Face, Top Shop

Media: they will check out what films are coming out on their iPhone or Blackberry for internet on the move; the will view films on their Mac Book or iPad to see movies, play games, browse and shop; Face Book , Twitter, Instagram, Snapchat (etc) for connecting to friends

Step 2: Collect internet images of some of these ideas above. Make a folder for the images so that they are all together and make a collage in PhotoShop or Powerpoint, as in the example below. Title this My Viewer Profile. Then add the written information in the way that NME did (in the example above). Below is how two students started, before adding the writing.

Lewis Harland: audience profile for Out Of Sight 2012

Will Wright: audience profile for The Black Rose 2012