THIS CHANGED MY LIFE
Monday, 27 February 2017
2017 MEDIAMAG WRITING COMPETITION
PREP: have a go! Email completed entries to me.
THIS CHANGED MY LIFE
THIS CHANGED MY LIFE
Monday, 20 February 2017
G322 TV DRAMA : SHERLOCK
Today we tackle the 2016 exam paper that featured an extract from the TV drama Sherlock.
The focus for representation is gender. The extract is on the school's CLICKVIEW under Media Studies>Exams.
PREP Complete for homework and email to me.
Work still owing to me: Matthew
PREP Complete this as a written answer by Monday 27 February. Email to me, please.
Terminology to use:
Scene 1 (opening shot)
ECU woman's anguished face
pill bottle foregrounded
ECU trembling hands compelled to reach for tablets clearly against woman's will
soundbridge: diegetic sound of dialogue, announcement by police press officer to assembled journalists about woman's death / motivated edit (= leads to next clip to explain/ amplify)
woman constructed as helpless victim
Scene 2 (press conference)
how authority / power is constructed / undermined
posture/ gesture / body language: contrast between female press officer with confident body language and male detective inspector who frowns, brow furrowed, often glancing down, not meeting journalists' eyes, hands clasped self-protectively, licks lips, verbal hesitations
diegetic / ambient sound: dialogue female press officer seizes initiative after first set of Sherlock's text message challenges, commanding tone "Please ignore them".
Two shot of press officer and Lestrade has Lestrade in focus looking embarrassed and uncomfortable as press officer attempts unsuccessfully to close meeting
editing: VFX second set of text messages humiliates Lestrade ("we have our best people investigating') and constructs Sherlock as arrogant
diegetic / ambient sound: Lestrade's dialogue with Daily Mail female journalist (patronising, sarcastic tone, followed by recovery /repair comments)
forms of address
editing: VFX text messages
reaction shot
point of view shot
motivated edit
non-diegetic sound (leitmotif is a recurring musical idea (a melody, chord sequence, rhythm) which is associated with a particular idea, character or place.
non-diegetic sound (orchestral)
Scene 3 (office)
tracking shot
Scene 4 (park)
hard cut
tracking shot
how masculinity is constructed
how disability is constructed
two-shot
who is privileged in the frame
posture/ gesture / body language
diegetic / ambient sound: dialogue (clipped evasive response, blocking dialogue)
reaction shot
the function of the close-up, of the extreme close-up
motivated edit (takes the viewer to Sherlock via the dialogue about "the second person to say that to me today".
Scene 5 (autopsy)
mise-en-scene
female working in her professional capacity but CUs of face, manner of expression, offers evidence that she is visibly flirting with Sherlock
ambient sound (beating) a shock: inappropriate / insensitive?
reaction shots
shot -reverse shot
gender relations at odds
non-diegetic sound / dialogue: female's misinterpretation of observation about her lipstick
S's deliberate misconstruction of suggestion of date
S's body language / manner curt
The focus for representation is gender. The extract is on the school's CLICKVIEW under Media Studies>Exams.
PREP Complete for homework and email to me.
Work still owing to me: Matthew
PREP Complete this as a written answer by Monday 27 February. Email to me, please.
Terminology to use:
Scene 1 (opening shot)
ECU woman's anguished face
pill bottle foregrounded
ECU trembling hands compelled to reach for tablets clearly against woman's will
soundbridge: diegetic sound of dialogue, announcement by police press officer to assembled journalists about woman's death / motivated edit (= leads to next clip to explain/ amplify)
woman constructed as helpless victim
Scene 2 (press conference)
how authority / power is constructed / undermined
posture/ gesture / body language: contrast between female press officer with confident body language and male detective inspector who frowns, brow furrowed, often glancing down, not meeting journalists' eyes, hands clasped self-protectively, licks lips, verbal hesitations
diegetic / ambient sound: dialogue female press officer seizes initiative after first set of Sherlock's text message challenges, commanding tone "Please ignore them".
Two shot of press officer and Lestrade has Lestrade in focus looking embarrassed and uncomfortable as press officer attempts unsuccessfully to close meeting
editing: VFX second set of text messages humiliates Lestrade ("we have our best people investigating') and constructs Sherlock as arrogant
diegetic / ambient sound: Lestrade's dialogue with Daily Mail female journalist (patronising, sarcastic tone, followed by recovery /repair comments)
forms of address
editing: VFX text messages
reaction shot
point of view shot
motivated edit
non-diegetic sound (leitmotif is a recurring musical idea (a melody, chord sequence, rhythm) which is associated with a particular idea, character or place.
non-diegetic sound (orchestral)
Scene 3 (office)
tracking shot
Scene 4 (park)
hard cut
tracking shot
how masculinity is constructed
how disability is constructed
two-shot
who is privileged in the frame
posture/ gesture / body language
diegetic / ambient sound: dialogue (clipped evasive response, blocking dialogue)
reaction shot
the function of the close-up, of the extreme close-up
motivated edit (takes the viewer to Sherlock via the dialogue about "the second person to say that to me today".
Scene 5 (autopsy)
mise-en-scene
female working in her professional capacity but CUs of face, manner of expression, offers evidence that she is visibly flirting with Sherlock
ambient sound (beating) a shock: inappropriate / insensitive?
reaction shots
shot -reverse shot
gender relations at odds
non-diegetic sound / dialogue: female's misinterpretation of observation about her lipstick
S's deliberate misconstruction of suggestion of date
S's body language / manner curt
Tuesday, 7 February 2017
2014 EXAM ESSAY ON THE FILM INDUSTRY
PLEASE COMPLETE EVALUATION QUESTIONS 2, 3 & 6 by the end of half term and POST ON YOUR RELEVANT PAGE. If your name appears below, look and see why your work is incomplete! We have been over and over each of these. Copy the correct question in full at the top of your answer, then look at your answer to see if you have actually directly addressed the question asked. At least one of you has copied the question wrongly or not copied it at all. If you haven't copied the question asked, then it is an incomplete answer.
Work not completed as required / posted:
2 Josie, Cesca,Alexandra, Alfie, Calum GB
3 Alexandra, Josie, Alastair, Cesca, Megan
6 Alfie, Matthew, Josie, Cesca, Alexandra, Callum D, Alastair, Megan, Calum GB, Ollie
June 2014 exam paper© OCR 2014
Section B: Institutions and Audiences
Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
The increase in hardware and content in media industries has been significant in recent years.Discuss the effect this has had on institutions and audiences in the media area you have studied.
Candidates must focus one of the following media areas. You may also refer to other media in your answer.
The increase in hardware and content in media industries has been significant in recent years.Discuss the effect this has had on institutions and audiences in the media area you have studied.
Candidates must focus one of the following media areas. You may also refer to other media in your answer.
• Film
[50 marks]
ESSAY FRAMEWORK
I have studied the film industry. By 'hardware', I understand the platforms on which films can be consumed, so I intend to discuss IMAX, cinema exhibition, digitisation, computer / handheld devices, interactivity and platforms such as Netflix, in particular, the impact of the proliferation of platforms on consumer choice. By 'content', I understand the congested marketplace, so I intend to look at the impact of this on Hollywood and independent cinema, using case studies from Disney and independent U.K. and US cinema. I will draw on my personal experience and comment on current trends.
In a congested marketplace, there is great competition in bringing films to audiences. At the conception stage, the impact on the film studios concerns the type of film that is made, as box office returns must justify initial outlays. For Dalecki, this means that the Big Six in Hollywood favour the '4 S' model, which refers to story, spectacle, sequels and synergy. For instance, Disney has favoured sequels as they command a ready made audience, such as for Joss Whedon's 2012 The Avengers. It is a good example of a successful Hollywood franchise as it relies on spectacle and story rather than character development (as UK indies tend to do) and is a sequel. High production values in The Avengers include the privileging of digital technology such as VFX ... (students: see my post on your blog by putting in 'digital' into the search engine, then trawl the post and flesh out this case study).
Another example of a sequel that exemplifies Hollywood practices such as synergy is the distribution methods employed in the marketing of Jurassic World. The Big Six employ horizontal distribution practices, whereby a company is part of a synergetic network of cross-promotion,maximising its exposure to audiences and its box office success. Gareth Lowrie, senior marketing director of Universal, showed me in a presentation how Universal took over Waterloo in the run up to Jurassic World's cinematic release, with a huge variety of tactics such as turning Waterloo into a theme park by wrapping turnstiles, installing animatronics, broadcasting trailers and tv interviews,and offering interactive selfie opportunities to take advantage of viral marketing.
When I pick films to see, I am likely to make choices based on (complete...). Most of my information comes from watching trailers, such as when I went to the cinema to watch... I also saw trailers for... I go online to look for information about films and tend to watch films on... I may choose to see certain films in 3D or in an IMAX, trends that are here to stay with more film makers producing 3D and IMAX versions, especially where spectacle is important to me. For example, I chose to see Fantastic Beasts And Where To Find Them at my local multiplex with my friends as I wanted a big screen experience, Dolby surround sound and a social experience. However, I mostly watch films online such as using Netflix, which ... I know that the BBC plan a similar service which...This reflects audience's preferences for watching online with lower costs on smaller platforms.
However, for Rob Kenny, director of development at Curzon, cinematic exhibition is still competing even in a crowded marketplace. During my study day at the BFI, he told us that Curzon plans to open 50 more screens in the next five years.
By contrast with Hollywood, many U.K. Indie films struggle to compete with The Big Six budgets and are eager to turn to BFI funding opportunitiessuch as the P&A fund that enabled a crowd-sourced film with a micro budget to come to the marketplace: Tortoise in Love was unique in that.. (students, look up the BFI case study PDF of this film and explain how the P&A fund operated, and the outcome).
I would also mention the following case studies: Sunset Song, 71, and those that we learned about on our BFI study day.
ESSAY FRAMEWORK
I have studied the film industry. By 'hardware', I understand the platforms on which films can be consumed, so I intend to discuss IMAX, cinema exhibition, digitisation, computer / handheld devices, interactivity and platforms such as Netflix, in particular, the impact of the proliferation of platforms on consumer choice. By 'content', I understand the congested marketplace, so I intend to look at the impact of this on Hollywood and independent cinema, using case studies from Disney and independent U.K. and US cinema. I will draw on my personal experience and comment on current trends.
In a congested marketplace, there is great competition in bringing films to audiences. At the conception stage, the impact on the film studios concerns the type of film that is made, as box office returns must justify initial outlays. For Dalecki, this means that the Big Six in Hollywood favour the '4 S' model, which refers to story, spectacle, sequels and synergy. For instance, Disney has favoured sequels as they command a ready made audience, such as for Joss Whedon's 2012 The Avengers. It is a good example of a successful Hollywood franchise as it relies on spectacle and story rather than character development (as UK indies tend to do) and is a sequel. High production values in The Avengers include the privileging of digital technology such as VFX ... (students: see my post on your blog by putting in 'digital' into the search engine, then trawl the post and flesh out this case study).
Another example of a sequel that exemplifies Hollywood practices such as synergy is the distribution methods employed in the marketing of Jurassic World. The Big Six employ horizontal distribution practices, whereby a company is part of a synergetic network of cross-promotion,maximising its exposure to audiences and its box office success. Gareth Lowrie, senior marketing director of Universal, showed me in a presentation how Universal took over Waterloo in the run up to Jurassic World's cinematic release, with a huge variety of tactics such as turning Waterloo into a theme park by wrapping turnstiles, installing animatronics, broadcasting trailers and tv interviews,and offering interactive selfie opportunities to take advantage of viral marketing.
When I pick films to see, I am likely to make choices based on (complete...). Most of my information comes from watching trailers, such as when I went to the cinema to watch... I also saw trailers for... I go online to look for information about films and tend to watch films on... I may choose to see certain films in 3D or in an IMAX, trends that are here to stay with more film makers producing 3D and IMAX versions, especially where spectacle is important to me. For example, I chose to see Fantastic Beasts And Where To Find Them at my local multiplex with my friends as I wanted a big screen experience, Dolby surround sound and a social experience. However, I mostly watch films online such as using Netflix, which ... I know that the BBC plan a similar service which...This reflects audience's preferences for watching online with lower costs on smaller platforms.
However, for Rob Kenny, director of development at Curzon, cinematic exhibition is still competing even in a crowded marketplace. During my study day at the BFI, he told us that Curzon plans to open 50 more screens in the next five years.
By contrast with Hollywood, many U.K. Indie films struggle to compete with The Big Six budgets and are eager to turn to BFI funding opportunitiessuch as the P&A fund that enabled a crowd-sourced film with a micro budget to come to the marketplace: Tortoise in Love was unique in that.. (students, look up the BFI case study PDF of this film and explain how the P&A fund operated, and the outcome).
I would also mention the following case studies: Sunset Song, 71, and those that we learned about on our BFI study day.
Monday, 6 February 2017
EVALUATION Q. 2 (SOCIAL GROUPS) AND 7 (NEW TECHNOLOGIES)
In class today, we completed the answer to Evaluation question 2 How does your media product represent particular social groups?
We completed the framework for Evaluation question 6 What have you learnt about technologies from the process of constructing this product?
Present q.2 first in a normal written blog post then add your finished Pinterest screenshot plus hyperlink. You have received email guidance today.
Present q. 6 first in a normal articulate and thoughtful written blog post, hyperlinking to your own posts/ evidence. You may copy /paste from the class blog then DELETE what is not relevant. That way, you will have CAPITALS in colour for each heading.
Then format a briefer version in New Hive (with images).
Examples:
1. An example of New Hive poster answering q. 6
2. An second example of New Hive poster and a third here.
We completed the framework for Evaluation question 6 What have you learnt about technologies from the process of constructing this product?
Present q.2 first in a normal written blog post then add your finished Pinterest screenshot plus hyperlink. You have received email guidance today.
Present q. 6 first in a normal articulate and thoughtful written blog post, hyperlinking to your own posts/ evidence. You may copy /paste from the class blog then DELETE what is not relevant. That way, you will have CAPITALS in colour for each heading.
Then format a briefer version in New Hive (with images).
Examples:
1. An example of New Hive poster answering q. 6
2. An second example of New Hive poster and a third here.
Tuesday, 31 January 2017
G322 TV DRAMA TREME
Yesterday you did the complete 2015 exam paper and today I give you feedback on your performance together with exam technique tips. You now have another week to re-do the TV drama analysis which you found hard the first time around.
PREP Find it on ClickView > Media > TV Drama. Email me by next Tuesday, please.
Use your school email and password to log in.
In class, we also tackled the film question and watched screenings of a scene from Trainspotting and the official trailer for I, Daniel Blake.
PREP Find it on ClickView > Media > TV Drama. Email me by next Tuesday, please.
Use your school email and password to log in.
In class, we also tackled the film question and watched screenings of a scene from Trainspotting and the official trailer for I, Daniel Blake.
Monday, 23 January 2017
HOW GLOBAL INSTITUTIONS DOMINATE FILM PRODUCTION
Section B: Institutions and Audiences
Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
2. “Global institutions dominate media production. These institutions sell their products and services to national audiences.” To what extent do you agree with this statement? You must choose to focus on one of the following media areas. You may make reference to other media in your answer.
• Film
HOW TO PREPARE FOR THIS QUESTION
Agree with the premise, identifying the 'Big Six' and explaining Daleki's 4S megafranchize model. State that you will illustrate this with reference to Disney.
CASE STUDIES
Start with the Hollywood studio and draw contrasts between Disney films and British films.
The Avengers (Disney)
Jurassic World (distribution "selling")
'71(UK independent)
American Honey (US independent)
Sunset Song (UK independent)
Tortoise In Love case study (microbudget)
also the BFI pdf on TIL
Ken Loach calls for diversity
Consumers as producers A Life in the Day
USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." ""My preference is for..." "I usually find out about films from..." "When I go to the cinema..."
REMEMBER TRENDS
What are current trends? Read Review of the year;
Mention 3D, IMAX (do you pick IMAX / 3D for particular screenings?)
Read this Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online; distribution;
consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'participatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
CONTENT (this is taken from elsewhere in the blog, so there may be duplications)
Know your bullet points: what to expect
Write out and learn how to define key terms ("By synergy / cross-media convergence / exchange / media ownership (part 2)/ proliferation /distribution / digitization / production practices / hardware / software, consolidation of ownership / media ownership (part 1), platforms, megafranchize, I understand...")
Know three case studies: Disney megafranchize (Jurassic World, Avengers), British Film medium /low budget (Legend, '71), micro-budget indie (Tortoise In Love)
Audiences: how are they served? Global, international, national, local, mainstream, niche.
Types of film: blockbuster, sequel / prequel, heritage, literary, prestige, arthouse.
Structure your response logically (eg. concept, production values, distribution, exhibition)
Prepare sentences on your own viewing habits & your peers' and family's
What are current trends? Review of the year;
3D
Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online ; distribution; consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'partcipatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
Learn Daleki's 4S megafranchize model by heart
Have a list of other movies, distribution campaign facts, tie-in facts, box office figures to throw into the mix (only films 5 years old or less) The Hunger Games, Skyfall, Sunset Song, Frozen, The Hobbit (scroll down)
CASE STUDIES
Start with the Hollywood studio and draw contrasts between Disney films and British films.
The Avengers (Disney)
Jurassic World (distribution "selling")
'71(UK independent)
American Honey (US independent)
Sunset Song (UK independent)
Tortoise In Love case study (microbudget)
also the BFI pdf on TIL
Ken Loach calls for diversity
Consumers as producers A Life in the Day
USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." ""My preference is for..." "I usually find out about films from..." "When I go to the cinema..."
REMEMBER TRENDS
What are current trends? Read Review of the year;
Mention 3D, IMAX (do you pick IMAX / 3D for particular screenings?)
Read this Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online; distribution;
consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'participatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
CONTENT (this is taken from elsewhere in the blog, so there may be duplications)
Know your bullet points: what to expect
Write out and learn how to define key terms ("By synergy / cross-media convergence / exchange / media ownership (part 2)/ proliferation /distribution / digitization / production practices / hardware / software, consolidation of ownership / media ownership (part 1), platforms, megafranchize, I understand...")
Know three case studies: Disney megafranchize (Jurassic World, Avengers), British Film medium /low budget (Legend, '71), micro-budget indie (Tortoise In Love)
Audiences: how are they served? Global, international, national, local, mainstream, niche.
Types of film: blockbuster, sequel / prequel, heritage, literary, prestige, arthouse.
Structure your response logically (eg. concept, production values, distribution, exhibition)
Prepare sentences on your own viewing habits & your peers' and family's
What are current trends? Review of the year;
3D
Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online ; distribution; consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'partcipatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
Learn Daleki's 4S megafranchize model by heart
Have a list of other movies, distribution campaign facts, tie-in facts, box office figures to throw into the mix (only films 5 years old or less) The Hunger Games, Skyfall, Sunset Song, Frozen, The Hobbit (scroll down)
Wednesday, 18 January 2017
YOUR FILM OPENING CREDITS
PREP this week is to make a blog post on your film opening's credits. Please do this by Sunday 22 January. The opening credits are an important part of your brief and this is a group decision so your will have to confer with your group.
1. Read the infographic below and pull out the info relating to opening credits to include in your blog post.
2. Make a written list of the credits that YOUR production will have. These will include the film title. Base your decisions on the research that you have done (no titles like "starring...."). THEY MUST BE IN THE CORRECT ORDER OF APPEARANCE. Do not lay claim to big studios! Pick an appropriate distributor, such as Verve. Find Verve's logo / art work and screenshot it.
3. You and your group must decide the name of your Production Company. Make it easy for yourself to create a visual that is appropriate and achievable; the visual is important and should be emblematic of the company name.
4. Present this as a blog post. Think about the presentational tool that you will use. This is a chance to use new technology creatively.
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