Wednesday 21 September 2011

G322: INSTITUTIONS AND AUDIENCES (FILM)


Heyday Films produced Harry Potter and The Deathly Hallows (David Yates, 2011)
In Section B of your examination, you answer a long essay question on aspects of the film industry and processes of production, distribution, marketing and consumption. We focus on specific studios/production companies that target British audiences. We consider contemporary film distribution practices (digital cinema, DVD, HD-DVD, downloads etc) and how these affect production, marketing and distribution. We will study:

  • who makes, owns, funds and distributes specific recent films
  • cross media convergence and synergy in production, distribution & marketing
  • new film technologies such as digital cinema
  • technological convergence
  • proliferation in hardware and content for institutions & audiences
  • how national and British audiences are targeted by film institutions
  • how your own experience illustrates wider trends
We will look at case studies such as Working Title, DNA Films, Heyday, GK Films
DNA Films produced The History Boys, The Last King of Scotland, Notes on a Scandal (all 2006)

GK Films produced London Boulevard (William Monahan, 2010)

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