2012 G322: INSTITUTIONS AND AUDIENCES (FILM)

Today we work on our summer exam question. The exam in on May 15th.

1. What characterizes British films and what do global, international and national audiences want to see?
   
2. Working Title: its success story. Tinker Tailor Soldier Spy (Tomas Alfredson, 2011) View TTSS trailer here and Working Title website here
3. The InBetweeners (Ben Palmer, 2011) TV spinoff. How the film beat records as most successful British comedy article here on breaking box office records
4. Hollywood and The Hunger Games (Gary Ross, 2012) Home page for The Hunger Games website : how are audiences engaged? Best opening weekend box office for non-sequel taking $155 million (=£98 m): read here. Use Box Office Guru to compare audiences sizes click here for figures and projections and how Lionsgate involved fans all along the way with carefully scheduled marketing. Production budget relatively low ($75 million plus $45 for domestic marketing= under £76 m). Movie tie-in book here. Distopian game play Wikipedia article here
5. Avatar and CGI trends Read this PDF on Avatar's use of digital technology here
6.  Salmon Fishing In The Yemen (Lasse Hallström, 2012) a mid budget with all the hallmarks of a typical British film: literary adaptation, romcom, lovable eccentics, dry self-mocking humour, spectacular Scottish and Middle Eastern scenery, pro-British 'foreigner Johnnies', firm film favourites (Ewan McGregor, Emily Blunt, Kristin Scot Thomas)
7. Shifty (Eran Creevy, 2008) SlideShare here and interview with Eran Creevy here on how they came out of nowhere to win acclaim
8. Tortoise In Love (Guy Browning, 2011) How TIL (very low budget film) built its audience using social media TIL on FaceBook
9. The FDA 2012 annual report on the British film industry; the winners and losers
10. Newspaper reports and trends: serials, sequels, superheroes, CGI