Research and planning: This area is worth 20% of the marks and over the period of the project should involve the collection of a considerable amount of evidence.
A blog post every other day for three months would amount to 45 in total and this is a reasonable expectation for candidates. In the best cases, such posts were varied and included images, video and links.
At best, research focused tightly on relevant, similar products, with an analytical rather than purely descriptive approach.
So: catch up on your blogs, please, such as postings on distribution, the FDA, addressing audiences & Shifty from last week.
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