From The Times 11April 2013 Andrew Billen
Are old technologies expiring? After the launch of satellite digital, we may be on the brink of a second TV revolution. These each have a different business model offering viewers something unique but all mine a world increasingly connected by broadband. Will traditional BBC opt out of licence fees and use only BBC iPlayer?
NETFLIX has origins in DVD rental and started as a steaming service. USP: all episodes available at once. To watch House of Cards, you must subscribe to internet service Netflix then view episodes on PC, tablet, smartphone or internet-connected TV. Next series Hemlock launches on April 19th and all episodes debut simultaneously. Netflix tracks what we watch, for how long, when we pause and rewind. It invested in director David Fincher (House of Cards) as 33 million subscribers had rented his films like The Social Network. " We know this ahis audience likes social dramas, horror and Eli Roth," says director of communications Joris Evers.
makes available for free 14 TV pilots mostly sitcoms. USP: crowdsourcing Hunt for next big sitcom involves audiences critiquing scripts, adding to them, suggesting improvements eg Meatheads set in US gym. Attracts audiences that have felt excluded from Hollywood process & professionals wanting to do something different.
YOUTUBE adds an astonishing 72 hours of material every minute: in any ten days, YouTube has more content added than has ever been produced for TV. USP: front page now features channels of aggregated content so as you subscribe tochannels you like, your homepage changes. " We can build a following around almost any interest group. We are hugely interactive:audiences get really close to content and the creator has total freedom. We have no editorial control whatsoever."Ben McOwen Wilson, director of content.
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