Monday 14 October 2013

RESEARCH: A BRIEF HISTORY OF TITLE DESIGN

  • Explain that you watched this three times 
  • title design has changed over time and new technologies such as CGI have had their impact
  • good title design entails a link between the graphics and the film genre
  • you studied the different types of approach: some used CGI, some live action, some a mix
  • you pick (say) 5 or 6 of your favourite from this screening, decode the iconography and say what you yourself might like to use from this model / inspiration
  • screenshots!
  • use bullet points: keep text crisp and concise
For example:  

Ghost in the Shell (Mamoru Oshii, 1995)

  • The title sequence to Ghost in the Shell belongs to the 'inner workings' genre
  • Its style is a mix of animation and other editing techniques
  • It includes hi-tech CGI with computer graphics that mimic computer code
  • It features Japanese manga / anime and naked torsos
  • The sound track is Kenji Kawai’s intimidating, minimalist score. 
  • It follows the construction of a cyborg from the inside out
  • First the robot’s inner-core is assembled, then the imagery becomes softer and warmer colors as the cyborg takes on a more human form, soon emerging from the mechanical womb as a young woman.
  • I find this compelling as it creates a cyborg in front of the viewer and signals the genre very clearly
  • One of our students has used the computer code imagery and if I were doing a crime or spy film I would seek to convey a high-tech world by incorporating computer graphics.

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