FORMULAIC FILMS

It can be valuable for film projects to already have audience recognition from books or plays or the lives of well-known people. This is often referred to as a film project being ‘pre-branded’. One of the strongest ways a film can be pre-branded is if it is a sequel to a previously released film. Having a film based on a recognisable existing property is thought to reduce the risk in an uncertain business.

Some commentators feel that cinema is suffering from too many pre-branded feature films. They feel that there is a loss of creativity in many of the big budget films that are made nowadays. A number of observers have noted that more and more big budget high box office films are sequels, prequels or remakes. They argue that, though this may be OK in the short term, it means that movies may end up being less appealing to audiences in the long term. You may wish to follow these arguments further: some suitable links are provided below (including the original source for the infographic shown below).

SOURCE OF INFOGRAPHIC Read the article

COLLECTIVE CREATIVITY Read the article