TV DRAMA REVISION
Question: Discuss the ways in which the extract constructs the representation of gender (or ethnicity, class and status, physical ability/ disability, sexuality, regional identity, age)You will have answered 10 exam paper questions in writing and done many more than that orally, so you should feel confident using the exam technique of identifying terminology, examples, then analysis, argument, explanation (T, E, AAE). Return to your marked work and note the corrections.
You need to practise writing under timed conditions, which is not easy. In the exam (and when you practise), hand-write straight onto the exam paper. DO NOT MAKE NOTES as there isn't time. It is easier for computer users who can convert notes into sentences easily.
Tackle the extract scene by scene dealing with ALL aspects (NOT by doing all the camerawork, then sound, then editing, then mise-en-scene). Aim to tie in your comments to the focus ( the words in blue above) as far as you can.
Use Exemplar Material from the OCR which you can find on the OCR website and here:
June 2013
June 2015
and scripts here
I have put examples on the class blog, for example, on Wednesday, 20 May 2015.
I have exemplar scripts as well from our own students which I will email you.
Know your camerawork terminology. There are videos on the OCR exam website to view on their website (open OCR Specification on our class blog). This is what the page looks like:
Below is your Set Topic Content, that is, the film language terms that you are supposed to recognize and use:
THE FILM INDUSTRY REVISION
You are expected to know:
Revise each bullet point in turn:
1. The issues raised by ownership
Hollywood studio system and the 'Big Six', Dalecki and the 4S model, horizontal integration, Disney case studies (The Avengers, Jurassic World). Contrast this with low-budget independent cinema (American Honey, '71, Tortoise in Love). How does ownership affect what gets the green light, production values, distribution and marketing.
2. The importance of cross-media convergence and synergy in production, distribution, marketing and exchange
Look on the class blog post Wednesday, 4 May 2016 to read a Grade A exemplar response on synergy (32 marks). FROM MEDIAEDU on synergy.
The Avengers
The Avengers is perhaps one of the greatest examples of the extremes synergy can be taken. The film is based on pre-existing property and has raised the profile of its comic book characters, most of the characters have been features in spin-off television animation series, re-issues of the old comic books, or re-branded new comic book series. Tie-ins have been arranged with fast food restaurants such as McDonalds (for their happy meals), Dunkin’ Donuts and Baskin Robbins and fizzy drinks, such as Pepsi.However, the most unique facet of The Avengers marketing and synergy campaign is that each of the protagonists has their own film(s) which have been used to market The Avengers. Each of these films has had tie-ins, product placement, merchandise, computer games and spin-offs and each is based on pre-existing property - which has been exploited and promoted by the film’s release. Iron Man, Thor and Captain America have been film franchises in their own rights, but from the build up to the release of Thor it has been clear that they are all part of the campaign for The Avengers.
Marvel was bought by Disney, however a pact was organised between Marvel and Paramount Pictures to produce a slate of comic book films. The inter-relationship between two organisations owned by two different conglomerates: Disney and Viacom respectively, expresses the oligopoly nature of Hollywood. From 2012 this relationship will end leaving both with sizeable profits and Disney will continue to distribute the later films, including Iron Man 3 and The Avengers.
Synergy Activity
Marvel Comics and Disney-Buena Vista (who now own Marvel Comics) have decided to release a new film on their character Ms. Marvel (see her profile here: http://marvel.com/characters/bio/1010338/ms_marvel).Look at a range of existing comic book examples, www.moviemarketingmadness.com could be a helpful resources, research the different inter-linked products they have i.e. merchandise, spin-offs, cross-promotions, etc.
Mind map synergy potentials for the film Ms. Marvel remember to consider the different potential audiences you could appeal to and how you could develop pre-existing property.
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