The Sex Pistols paved the way for a new genre of music and revolutionized British culture in the 1970s.
In the summer of 2010 they launched a fragrance with iconic graphics inspired by the front cover of their hit single God Save The Queen.
A statement from executives at the fragrance company reads, "To wear this scent, you must resist tradition, fight conformity, and disregard aromatic conventions. In the spirit of punk, you must be willing to express yourself with abandon. You take risks and you wouldn't be adverse to creating a little mayhem."
How would you deconstruct the imagery of this brand?
