Today we worked on the exact wording for our film title. We wanted the title to:
- establish the film’s genre (modern thriller, dramatic and realistic, with psychological and criminal dimensions)
- convey the key ideas (woman with a flawed personality and a dark secret)
- intrigue the audience (by suggesting an unresolved problem)
- tap into intertextuality through shared knowledge of cultural codes (through using terms or images that the audience is already familiar with)
OUR SHORT LIST
Bouquet of Blood; Bouquet of Barbed Wire; The Language of Flowers; Bouquet of Brutality; The Black Rose.
We settled on The Black Rose because it has so many connotations that work with our plot, in particular the central character of the florist with a dark secret:red roses are a traditional symbol of love and the woman in our film feels love and attraction for her victims
- she works in a florist and understands the language of flowers
- a black rose is the opposite of what you expect because it is a contradiction in terms, an impossible combination (flowers are never genuinely black)
- black has connotations of....
OUR DESIGN PROCESS
We knew that we wanted to create our film title in Adobe After Effects so we set about researching visual imagery to convey the woman’s disturbed state of mind and forbidden, suppressed longings. We explored how visual imagery worked in the following:
· Black roses in photos and line drawings
· American Beauty: the film posters 
· Fuselli Gothic nightmares
· William Blake Oh Rose, Thou Art Sick 
· This led us to a discussion of the symbolism of snakes, serpents and evil within, with the snake being a universally recognised symbol for Satan
