THE FILM INDUSTRY Working Title Films

We look at how WT serves UK audiences, the genre of films it offers, the reasons for its success and individual films such as The Theory of Everything and The Cornetto Trilogy. We look at its upcoming films.

You should be able to write about the marketing and distribution strategy for
The Theory of Everything.

Working Title Films is a British film production company, based in London owned by Universal Studios. The company was founded by Tim Bevan and Sarah Radclyffe in 1983. It produces feature films and several television productions.

1. The Theory of Everything (2015)
2. Everest (2014)
3. Trash (2014)
4. The Two Faces of January (2014)
5. Mary Queen of Scots (2014)
6. Rush (2013)
7. Closed Circuit (2013)
8. The World's End (2013)
9. About Time (2013)
10. I Give It a Year (2013)

THE FILM INDUSTRY Why 'Frozen' exemplifies Disney's success

Case study facts:

Disney Frozen 

Disney's tour brand Adventures by Disney introduced a Norway itinerary for 2014.

Disney picked up free advertising from fan videos of Frozen which Disney did not remove from YouTube.

Disney invited Demi Lovato to record 'Let It Go', reasoning that this version would be more mainstream than Idina Mendel, the Broadway star, and therefore get radio airtime.

1.

Take essential facts and figures from this website. 











2.

Take essential facts and figures from this website. 
Singalonga screenings prolong box office sales and promote DVD and BluRay sales.









3.

Summarize Disney's marketing strategy for Frozen using this site. Note the trailers and the box office revenue. Disney issued a stream of teaser trailers and trailers starting mid June before the Thanksgiving 2013 cinema release.










4.

We also noted two other Disney products: Guardians of the Galaxy and Malificent.
GG's marketing strategy employed saturation coverage, or 'blitzing' the public, such as the release of P & A and 5 character videos on one day.