- Roland Barthes Mythologies (1964): state what you learned about his approach and how you 'read' this image. Check back to the classwork on this.
- Roland Barthes The Rhetoric of the Image (1977): explain what you understand by 'rhetoric of the image' and deconstruct the Panzani advertisement. You may do further reading to understand this fully, such as this article by Daniel Chandler Semiotics for Beginners.
YouTube presentation on semiotics here. - Choose a photo from a recent film and analyse the representations depicted. For example, what would you say about either of the stills from Pride (2014)?
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- 1 FORMS & CONVENTIONS
- 2 REPRESENTATION OF SOCIAL GROUPS
- 3 DISTRIBUTION
- 4 Who is YOUR TARGET AUDIENCE for your film?
- 5 ATTRACTING & ADDRESSING AUDIENCES
- 6 NEW TECHNOLOGIES
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Thursday, 2 October 2014
REPRESENTATION
Show that you have deconstructed still and moving images in order to show your understanding of representation.
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