Thursday, 8 November 2012

AWARD WINNING TITLE SEQUENCES

Today we look at award winning title sequences HERE at the Excellence in Title Design Awards 2012

CAMERAWORK CREATIVITY

Today we viewed the award-winning title sequence Les Blues de Ramville which you can watch HERE and it inspired us to be more inventive in our camerawork:
  • to use more texture and variety in editing, for example, with a left to right pan followed by an up/down tilt pan
  • enigma, by restricting the frame to close-up
  • ellipsis, such as a series of montages
  • ECUs, for example, the low angle shots of the hockey skate boots being tied
  • CUs of print with vital information, such as the hockey fixtures
  • CGI, such as the flyer being filled in with colour as we watch
  • editing to the beat, such as the rapid cuttaway shots to CGI accentuated with spot percussion
To see more of the award-winning titles, look HERE at the Excellence in Title Design Awards_2012

THE ART OF THE TITLE



Set in 1916 and telling the story of a tragic love triangle, this film evokes both the period and genre in its opening sequence, which reflects Malick's knowledge of photography and willingness to use little studio lighting. 


The film's cinematography by Morricone models itself on silent films, which often used natural light. Malick also drew inspiration from painters such as Johannes VermeerEdward Hopper (particularly his House by the Railroad), and Andrew Wyeth, as well as photo-reporters from the turn of the century, such as Alfred Stieglitz, Weegee (Arthur Fellig) and Jacob Riis. The street scenes capture the urban poverty of the period and explain the desperation of the film's protagonists whose future is precarious . 


We have studied Migrant Mother by Dorothea Lange as an example of the power of photography as reportage and its use in social change; the close-up of the infant's and young woman's faces exert a strong appeal and tug on our heart strings. The films concerns with social difference and the need for financial security are hinted at by the stills of the girl in the wedding veil and the three young women drinking tea intercut by shots of manual workers of various kinds.


The subject matter gradually moves from the urban to more of the rural, reflecting the narrative trajectory of the film.


The enchanting orchestral music echoes the use of musical accompaniment in silent film to suggest emotion.


Period colors (brown, mahogany and dark wood for the interiors) and period costumes from used fabrics and old clothes to avoid the artificial look of studio-made costumes. The colours create the illusion of period photographs, street journalism: an essential part of creating verisimilitude or 'real life' on screen. As a result, the footage is imbued with the quality of documentary truth, of scientific 'fact' which allows the viewer to engage fully with the world of the film. 


Art of the Title comments: Firing a mix of critical thought and mesmerizing immersion, Dan Perri's title design for Terrence Malick's Days of Heavencombines street level photojournalism and credit-to-character inferences drawing the curious eye at will, the ears aswoon with "Carnival of the Animals - The Aquarium" by Camille Saint-Saens. You are nowhere if not here, with these people, in the Gilded Age of American history.'


'And then the last shot of the opening title sequence] subtlety shifts us from photos and into the world of the film. In a masterful move, the last shot perfectly replicates the same look of the previous images, but...it is one of the actors, Linda Manz (in a photograph taken by Edie Baskin.) It’s through her perspective that we will take this journey so it is fitting that she is the one who bridges the gap from the opening credits into the first shot of the film'. Read the analysis by Cinema Sights

SHERLOCK HOLMES (Guy Ritchie, 2010)


Watery cobblestone logos and longitudinal linotype layer, lace and lash Prologue Films’ opening and end credit work for Guy Ritchie’s Sherlock HolmesThe sequence creative director Danny Yount, a self-taught Emmy-winning designer/director, produced main titles for Six Feet Under and The Grid while at Digital Kitchen. He currently works at Prologue Films and has created titles for Kiss Kiss Bang BangIron Man and RockNRolla.
SE7EN (David Fincher, 1995)
Se7en is a 1995 American thriller film, which also contains horror and neo-noir elements. The now classic opening sequence to Se7en that helped rejuvenate title design in mainstream cinema. The dvd has a long video about the making of this sequence. Title Designer: Kyle Cooper