BFI STUDY DAY : UK CINEMA AUDIENCES & INSTITUTIONS

EVALUATION QUESTIONS

You should now have under 'pages' the completed answers to Q.2 (social groups), Q.3 (distributor), Q.4 (your target audience), Q.5 (attracting your audience), Q.6 (new technologies).
NEXT is Q.1: In what ways does your media product use, develop or challenge forms and conventions of real media products? 
 We start work on the way that our film opening uses genre conventions, delivers the narrative and uses film language. Complete the writing by Friday of this week.

Q.3: What kind of media institution might distribute your media product and why? 
This question is about the film industry side of things, that is, about how films are distributed. (The question has to be generic as some centres may have made a music magazine or local radio news bulletin, for example).  You have to show knowledge of distribution and justify why you chose the distributor that you picked. Link your film's genre (and its indie status) to the kind of films that your chosen distibutor handles.

Q. 5: How did you attract / address your audience?

Q.5 requires you to think about marketing your product.

• USE SLIDESHARE
• You should design the mock-up of a website for your product and explain what would be on it by referencing an actual film / magazine website. 

• Mock up the home page using a still from your film / cover from your magazine, with 'links' to Facebook, Twitter, dates of release, key personnel.

For An Eye for Danger, the first slide in PowerPoint would say:

In order to attract our audience, we used the same techniques that a professional distribution company would create:

a poster for P & A

a film website

a Facebook page
an Instagram feed

 and a Twitter feed.

All these platforms are linked, creating a synergistic whole.

The second slide would say:

(under your poster for P&A write…)

The key visual code here is the haunting stare of the victim. Thriller film audiences would respond to this arresting image with its direct address and engagement with the audience. The image embodies the film title An Eye For Danger visually. It clearly signals the genre. The trail of red connotes blood, hinting at violence. The eye’s colour has been enhanced in Photoshop to beautify the victim and engage the audience’s interest.

 The third slide would say: (write about film website)

... and so on