Tuesday 8 September 2015

RESEARCH: THE ART OF THE TITLE

We watch then analyse Sherlock Holmes opening sequence, drawing attention to the following:
  • GENRE  how it is signalled
  • TITLES  who is mentioned in the credits and how the credits are presented
  • PRODUCTION COMPANY
  • MISE-EN-SCENE period, colours, props
  • EDITING sound and vision
  • NARRATIVE and CHARACTERS how is the audience drawn in
PREP You are going to do textual analysis of an opening sequence. Use PowerPoint which we will take into SlideShare when it is ready.

You may find it easiest to use the 9 frames selected in The Art Of The Title and analyse each frame in a separate slide in PowerPoint.
Start with a screenshot of the nine frames together with the title of the film.
Then copy/paste the first frame into slide 2 and use one of the bullet points above to analyse it. 
The examiner is looking for 'critical awareness'. This means analysis not just description (why it is done like that).