It is notoriously difficult to predict whether a film will succeed, writes Sanjay Wadhwani, CEO Ascension Media Group (Letters, The Times, 26. 06.2012). Previously, tax incentives led to an industry where products promised little or no risk, rather than culturally significant and marginal products that may surprise and end up being profitable.
A new incentive this year, the Seed Enterprises Investment Scheme (SEIS) should boost companies in the creative and digital sector. The Government has also launched a consultation on new tax breaks in 2013 for the TV, animation and video games industry.
