In Friday's lesson,
when working with a member of the Zest group, it became clear that they had not
done the work set on how to create their audience profile. This was set on
February 12th as you can see below from the blogpost:
CLASS AND PREP: Today I set you the task of tackling two of the evaluation questions
which you will complete and post by Sunday 24 February
(end of half term).
This is the guidance
for what you should have done for Evaluation question 4. Obviously, your
target audience will be specific to your film genre. Your target audience will
enjoy the current vogue for cookery TV programmes (name them) and TV drama
about hotels and contentious relationships (such as vintage Fawlty Towers, My
Family, Friends), comedy films (name examples).
4 Who is YOUR TARGET AUDIENCE for a thriller film?
Who would be the audience for your media product?
THRILLER AUDIENCE RESEARCH
- You can learn a lot about audience profiling from the professionals: here is Sky TV audience research. Note key terms relating to codes and conventions
- .
PLANNING OUR VIEWER PROFILE
Step 1: Make an entry in your Production Log like the one below, with the title 'Planning our viewer profile'. The aim is to jot down an outline picture of your target audience.
Today I started making outline notes about what my target audience for Out Of Sight was like:
Age group: 18-40+, young adults
Gender: both men and women
They are likely to watch TV programmes such as Danish TVdrama (The Killing and Borgen), Sherlock Holmes,
They are likey to see at the cinema: Twilight, Inception,Se7en, The
Dark Knight, Sin City, Hannibal, Panic Room, The Taking of Pelham
1,2,3, Law Abiding Citizen, Angels and Demons, Public Enemies, Road
To Perdition, Batman, Ronin, Another 48 Hours, Primal Fear, Gangster
No.1
In their leisure time, they will visit YouTube, play video games,
download movies, drink Costa coffee / Starbucks; eat at Pizza Express,
MacDonald's, Subway or Cafe Rouge
Clothes: H & M, River Island, Fat Face, Top Shop
Media: iPhone or Blackberry for internet on the move; Mac Book or iPad
to see movies, play games, browse and shop; Face Book for conecting
to friends
Step 2: Collect internet images of some of these ideas above. Make a folder for the images so that they are all together and ready for next lesson when we will make a collage in Photo Shop, as in the example below.
 |
| Lewis Harland: audience profile for Out Of Sight 2012 |
 |
| Will Wright: audience profile for The Black Rose 2012 |
