For Frank Ash, Creative Consultant who has taught storytelling and creativity techniques to teams across the BBC and beyond, it is important to focus on the audience: what will interest the audience? How will the narrative develop?
"So, if you’re aiming for your film to reach a large audience online, making sure it has universal appeal will be key"
TOP LINE DEFINITION: Think about your favourite book or film or
any ‘good story’ you recently watched online, could you sum up its
narrative into ‘one elegant sentence’ to provide its ‘toppling’
BIG QUESTION DEFINITION: What was its big story question, and how important was it to your appreciation of the text?"
TREATMENT See below for how to write a treatment.
TREATMENT See below for how to write a treatment.
- After writing the treatment, you create a STORYBOARD (hand drawn on the sheets that I give you)
- and a SHOTLIST (a collaborative document that you can do together in GoogleDocs).