Wednesday 9 November 2011

ANIMATICS

Use post-it notes (or sketches or drawn-on photos) to sketch out your opening sequence. Then make an animatic as suggested by Pete Fraser:
For planning, everything needs to be taken into account. It is always tempting not to bother with storyboards but it is a mistake if you do so. You need a visual plan for your work as it won't just happen when you have a camera in your hand! I would recommend using post-its for constructing a storyboard, as you can move the frames around and change the order easily. Once you have done the storyboard, the next step is to turn it into an animatic, which quite literally involves taking a photo of each frame (on your phones or a webcam, nothing fancy) and then dropping the frames onto the timeline of your digital editing program. You can then cut them to length, add titles and sound and then export the whole thing as an animatic- a moving storyboard. here's one...
Watch it here 
Animatic
How do I create an animatic?

1. draw storyboard frames- nice and bold, black pen if possible
2. take individual photos of each frame
3. upload the photos to the computer
4. import the photos into the edit programme
5. drop each image onto the timeline and cut to the required length
6. put music or other sound on the audio timeline
7. add titles or effects/transitions as required
8. export to quicktime and upload to youtube or vimeo
9. embed the video onto the blog or save it to a CD

AUDIENCE RESEARCH FOR YOUR FILM OPENING or MUSIC MAGAZINE

You will need to provide evidence of your research into audiences for existing films or magazines.
Pete Fraser advises:
'For the audience research, the temptation is to do loads of questionnaires and then endless pie charts. You really don't need to do this and it is of questionable value anyway. Two strategies I would recommend are for quantitative data (numbers) do some online research to find breakdowns by audience age and gender for particular films and for qualitative data (what people say, in more depth) have some regular feedback sessions with your classmates where you look at each others' ideas, progress, animatics and rough cuts and then finally your finished work to give and get feedback. This needs structuring with some focussed questions, and you could always video it and put bits on your blog for evidence.'
Audience research involving feedback: Lauren made a children's TV programme and conducted audience research as she went, screening her work and inviting feedback