WARP AND '71

Warp is a small independent UK company but it has proven success in distributing internationally. Casting Jack O'Donnell in '71 enabled the film to sell in the US: part of the distribution strategy involved releasing '71 after Unbroken (in which O'Donnell had also appeared) which benefited from Angelina Jolie's fame.

 

Warp website mission statement. Our case study is '71

I watched a screening of '71 presented by the producer at the BFI. It is a film about the Troubles in N.Ireland but Warp, the distributor, believed it would have universal appeal as a film about the radicalization of young men  anywhere, such as in the UK and US.

Production company	Crab Apple Films Warp Films Film4 BFI Film Fund Screen Yorkshire Creative Scotland
Distributed by	StudioCanal
Release dates	7 February 2014 (Berlin Film Festival) 10 October 2014 (United Kingdom)
Running time	99 minutes[1]
Country	United Kingdom
Language	English
Budget	£8.1 million[2]
Box office	$2.9 million[3]