THE BUSINESS OF FILM

You will use the double period on Wednesday 16 November to work on The Business of Film and write a long illustrated post about your findings. Your work will support your exam preparation as well as your production work. I will check your work at lunch time and in the evening so POST IT AS YOU GO ON YOUR BLOG.

1. Turn to 1.3 and read again Write a short paragraph about "In the UK, the BFI (British Film Institute), and its predecessor the UK Film Council, have published a number of reports on the economic and cultural value of film." Summarize this in your own words. Illustrate it with the Piktochart from the article at its base:
   

   BFI statistics report: UK Film economic contribution

   2. Turn to 1.6 and re-read why film is important to the economy. Summarize all the info on that page in your own words on your blog. Add a screenshot of the image on the page.

3. Read 1.8 on The benefits of inward investment then summarize what you have learned on your blog.

4. Re-read 1.10 and 1.11 then summarize what you learn from it. Add the image to illustrate the value chain.
5. Do the exercise in 1.12 (below) and add the screenshot to illustrate.

 

BLOG PRESENTATION

Flag your Research posts in the titles of your posts:

           RESEARCH: ANALYSING THE INCREDIBLE HULK TITLE SEQUENCE 

             RESEARCH: ANALYSING CAPTAIN AMERICA TITLE SEQUENCE  
          
      Pay attention to your sidebar which should have various groups of links such as 

• your fellow class members and class blog  
• Twitter 

• WEB TOOLS

  LISTEN UP!

  TUTORIALS

  MOSTLY FILM

  UK STUDIOS

  STUDENT SITES

   

   

   

   

   

THE RHETORIC OF THE IMAGE

The French semiotician Roland Barthes (1913 - 1980) termed the straightforward description of a text denotation and the added layers of associated meaning and values that society (people interpreting it) gives that text connotation.

• A word has a literal meaning (denotation) e.g. rose
• Beyond this, it may have a symbolic or cultural meaning (connotation) e.g. romance, true love
• Meaning includes both denotation and connotation

Barthes gives us the example of the advertisement for Panzani tinned and dried products as an example of how imagery can create a barrage of persuasive meanings through connotation. How does this text persuade the consumer that Panzani products are an essential ingredient in natural, wholesome, fresh and home-made Italian cooking?

Excerpt from Barthes 'The Rhetoric of the Image' (1977)