Strengths to look out for:
- variety of camera angles including establishing shot, POV shots, close ups, motivated shots, high angle shots, shots into reflective surfaces (mirrors, windows, shop fronts)
- variety of camera movements such as tracking shots, arc pans, tilt pans, focus pulls
- framing shots through restricted frames, such as through windows, doors, bars, tunnels, binoculars, round street corners
- editing of sound and vision together; appropriate pace; variety of pace
- sound track to signal genre, to build suspense, to draw attention to visuals; spot sounds; dialogue
- clearly audible sound (especially dialogue) best recorded separately
- holding the camera steady by using a tripod
- even lighting (not too dark)
- pace
- credible props and costumes
- title credits that look convincing, are legible, come up sensibly
- film title large enough to signal the film name clearly
- enigma and suspense: is it clear how the film will develop?