Know your bullet points: what to expect
Write out and learn how to define key terms ("By synergy / cross-media convergence / exchange / media ownership (part 2)/ proliferation /distribution / digitization / production practices / hardware / software, consolidation of ownership / media ownership (part 1), platforms, megafranchize, I understand...")
Synergy: synergy, where two or more divisions of a company increase value by working together
Know your case studies:
The Big Six: Disney megafranchize model ( Avengers) and /or Rogue One A Star Wars Story (marketing & distribution case study)
NBC Universal: Jurassic Park (distribution case study),
Working Title: British Film medium /low budget (Legend, '71),
BFI production fund: Sunset Song,
Micro-budget indie (Tortoise In Love)
Audiences: how are they served? Global, international, national, local, mainstream, niche.
Types of film: blockbuster, sequel / prequel, heritage, literary, prestige, arthouse.
Structure your response logically (eg. concept, production values, distribution, exhibition)
Prepare sentences on your own viewing habits & your peers' and family's
What are current trends? Review of the year;
3D
Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online ; distribution; consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'partcipatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
Learn Daleki's 4S megafranchize model by heart
Have a list of other movies, distribution campaign facts, tie-in facts, box office figures to throw into the mix (only films 5 years old or less) The Hunger Games, Skyfall, Sunset Song, Frozen, The Hobbit (scroll down),
TIPS
Revise from the class blog, your BFI study day notes, the FDA Yearbook 2015, past papers, examiners' reports, our own Claremont past exemplar material.
CASE STUDIES
Start with the Hollywood studio and draw contrasts between Disney films and British films.
Star Wars: Rogue One
The Avengers
Legend
'71
Tortoise In Love case study also the BFI pdf on TIL
Ken Loach calls for diversity
SKY FALL CASE STUDY (additional)
Skyfall is produced by Eon a private & family corporation of the Broccoli family
and distributed by MGM and Sony Pictures.
- Sony Pictures Entertainment is the home video distribution arm of Sony Pictures, a subsidiary of Sony. They are also responsible for TV shows as Sony Picture Television.
- MGM Interactive produces video games.
- Sky Movies has agreed a deal with MGM to make the entire James Bond film back catalogue available on television and video on-demand later in the year.
- Sky Movies 007 HD MGM president of international television distribution & acquisition
Chris Ottinge: "It is the first time that the entire Bond
collection will be shown side-by-side on one channel and we are really
pleased to be able to showcase all of the British classics on Sky
Movies."
First Bond film to be released on IMAX
Advertisements include
- Xperia Smartphone from Sony packed with exclusive interactive content
- Heineken television ads
- Heineken 'Crack the Case' interactive content
- New Coke Zero
- Omega Seamaster watch
- Jaguar Range Rover
- Aston Martin
- Fragrance for men
- OPEN HERE FOR ADS etc
Tie-ins include
- Sound track by Adele
- music promo by Adele
- DVD and Blu-ray Fox distributes discs March 2013
Promotional activities include
- documentary crew scheduled to follow production to celebrate the 50th anniversary of Bond films
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