- What films and TV programmes are your target audience watching now?
- What platforms do they watch programmes on?
- What social groups do they relate to?
- What issues might they be interested in?
Step 1: Make an entry in your Production Log on the lines of the one below, with the title 'Planning our viewer profile'.
The aim is to draw an outline picture of your target audience. After collecting this information, you will make an audience profile in PowerPoint or Photoshop. Put the finished item (the picture/ infographic with images and writing) into the page at the top of your blog Evaluation question 4.
Today I started making outline notes about what my target audience for (Name of Your Film Here) was like:
Age group: 18-40+, young adults
Gender: both men and women
They are likely to watch TV programmes such as Breaking Bad, ......
They are likely to see at the cinema: The Story of Everything, The Imitation Game,The Hunger Games, Kingsmen, (use this site to see what has been released)
In their leisure time, they will surf YouTube, play video games,
download movies, drink Costa coffee / Starbucks; eat at Pizza Express,
MacDonald's, Subway or Cafe Rouge
Clothes: H & M, River Island, Fat Face, Top Shop
Media: they will check out what films are coming out on their iPhone or Blackberry for internet on the move; the will view films on their Mac Book or iPad
to see movies, play games, browse and shop; Face Book , Twitter, Instagram, Snapchat (etc) for connecting
to friends
Step 2: Collect internet images of some of these ideas above. Make a folder for the images so that they are all together and make a collage in PhotoShop or Powerpoint, as in the example below. Title this My Viewer Profile. Then add the written information in the way that NME did (in the example above). Below is how two students started, before adding the writing.
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| Lewis Harland: audience profile for Out Of Sight 2012 |
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| Will Wright: audience profile for The Black Rose 2012 |
