Saturday, 19 November 2016

FORMULAIC FILMS

It can be valuable for film projects to already have audience recognition from books or plays or the lives of well-known people. This is often referred to as a film project being ‘pre-branded’. One of the strongest ways a film can be pre-branded is if it is a sequel to a previously released film. Having a film based on a recognisable existing property is thought to reduce the risk in an uncertain business.



Some commentators feel that cinema is suffering from too many pre-branded feature films. They feel that there is a loss of creativity in many of the big budget films that are made nowadays. A number of observers have noted that more and more big budget high box office films are sequels, prequels or remakes. They argue that, though this may be OK in the short term, it means that movies may end up being less appealing to audiences in the long term. You may wish to follow these arguments further: some suitable links are provided below (including the original source for the infographic shown below).
SOURCE OF INFOGRAPHIC Read the article

COLLECTIVE CREATIVITY Read the article

WHAT COUNTS AS A BRITISH FILM?



Should we protect home-grown production?

The fiscal incentives offered in the UK to film production are generous. In order to qualify for such tax relief a film is scored in a test designed to see whether it qualifies as being a British film.
You might think that it is obvious what is meant by a ‘British film’, but it’s not as simple as that. The term encompasses a much wider range of films than you might imagine.
A film such as Gravity qualifies as British, despite its global, US studio credentials, because UK post-production played a significant part in its production. In addition to UK specific criteria the test is heavily influenced by European Union (EU) regulation and therefore, in certain aspects, is not just about the UK.
There is a broader cultural measure: subject matter and lead characters can be British or any country from the EU. Similarly a film can qualify on the basis of its language. Any EU indigenous language including English qualifies.
Alex Hamilton is Managing Director of a film distribution company  He argues that there is a natural limit on the growth of British film-making that is purely home grown. There are only so many resources and so much money available:
ALEX HAMILTON: Inward investment: we always just should assume it's something of a double-edged sword. It's great that you can encourage inward investment into the UK from the studios, and that there a means in which to do that, but you have to accept it the indigenous industry, as it were, is only a thing of a certain size. If it takes a lot of inward investment from the studios, it inevitably constricts the space within which the indigenous industry can promote and produce homegrown films. It's a perennial debate. The notion is that Gravity is a British film and it qualified as a British film. Now it's a very high end top quality studio product, which benefited from the welcoming context for inward investment.
 It actually should be that our indigenous, homegrown, film industry is supported and made wider. Is film greater than the sum of its economic parts? I think you'd get a lot of people would say, that yes any industry, and film is no different from any other, is greater than the sum of its economic parts because film has a cultural impact, a social impact. It's not simply about the primacy of the economic narrative. I think that's the double-edged sword of inward investment. It's great that we're making Star Wars and Marvel and other big, big movies in the UK.
 It keeps a lot of people in work, generates real jobs, but we also want to be creating the Billy Elliots, The Full Monty, the Trainspottings. I'm trying to think of more recent examples, actually and just suddenly struggling, but very successful British films.