Wednesday 10 December 2014

AUDIENCE RESEARCH

Suggestions from Pete Fraser (below) on Pete's Media Blog about conducting audience research for AS film openings applies equally at A2 for short films. 

You should pick (say) 10 films that you think that your target audience are likely to watch and find out how their audiences break down by age and gender (quantitative research). Use the BFI exit polls and turn the data into charts.
For qualitative research on the same films, try looking at audience feedback on sites such as Rotten Tomatoes and IMDB.
Decide how to present your findings. Emaze has a template suitable for lists and charts, for example.
Pete Fraser writes: