Complete Evaluation question 4 today on 'Who would be the audience for your media product?' and post everything on the page at the top of your blog. Three areas, in order:
- Your audience profile + state that you based it on how NME profiles audiences
- Audience theory
- How other brands profile their audiences (Bauer Media case study) + GEARS
RESEARCH: HOW BRANDS PROFILE AUDIENCES
- You can learn a lot about audience profiling from the professionals: we use Bauer Media and here is another example from Sky TV audience research. Note key terms relating to codes and conventions
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