Wednesday 27 June 2012

MUSIC VIDEO ANALYSIS

Today we use a series of DVDs called Director's Label, which include interviews:
We watch a variety of music video genres and discussed them in relation to Andrew Goodwin's framework of genre codes and conventions (from Dancing In The Distraction Factory):
Human Behaviour Bjork (Michel Gondry, 1993)
99 Problems Jay Z (Mark Romanek, 2004)
Can't Stop Red Hot Chilli Peppers (Mark Romanek, 2002)
Only You Portishead (Chris Cunningham) video analysis here
Praise You Fatboy Slim (Spike Jonze, 1998)
Closer Nine Inch Nails (Mark Romanek, 1994)

Andrew Goodwin offers us a framework for understanding the construction of a music video. He acknowledges the relationship between lyrics and images/visuals. This can be done in a variety of ways. The video can illustrate or amplify the lyrics of the song, or create disjuncture. An example of this is.......