Section B: Institutions and Audiences
Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
2. “Global institutions dominate media production. These institutions sell their products and services to national audiences.” To what extent do you agree with this statement? You must choose to focus on one of the following media areas. You may make reference to other media in your answer.
• Film
HOW TO PREPARE FOR THIS QUESTION
Agree with the premise, identifying the 'Big Six' and explaining Daleki's 4S megafranchize model. State that you will illustrate this with reference to Disney.
CASE STUDIES
Start with the Hollywood studio and draw contrasts between Disney films and British films.
The Avengers (Disney)
Jurassic World (distribution "selling")
'71(UK independent)
American Honey (US independent)
Sunset Song (UK independent)
Tortoise In Love case study (microbudget)
also the BFI pdf on TIL
Ken Loach calls for diversity
Consumers as producers A Life in the Day
USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." ""My preference is for..." "I usually find out about films from..." "When I go to the cinema..."
REMEMBER TRENDS
What are current trends? Read Review of the year;
Mention 3D, IMAX (do you pick IMAX / 3D for particular screenings?)
Read this Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online; distribution;
consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'participatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
CONTENT (this is taken from elsewhere in the blog, so there may be duplications)
Know your bullet points: what to expect
Write out and learn how to define key terms ("By synergy / cross-media convergence / exchange / media ownership (part 2)/ proliferation /distribution / digitization / production practices / hardware / software, consolidation of ownership / media ownership (part 1), platforms, megafranchize, I understand...")
Know three case studies: Disney megafranchize (Jurassic World, Avengers), British Film medium /low budget (Legend, '71), micro-budget indie (Tortoise In Love)
Audiences: how are they served? Global, international, national, local, mainstream, niche.
Types of film: blockbuster, sequel / prequel, heritage, literary, prestige, arthouse.
Structure your response logically (eg. concept, production values, distribution, exhibition)
Prepare sentences on your own viewing habits & your peers' and family's
What are current trends? Review of the year;
3D
Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online ; distribution; consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'partcipatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
Learn Daleki's 4S megafranchize model by heart
Have a list of other movies, distribution campaign facts, tie-in facts, box office figures to throw into the mix (only films 5 years old or less) The Hunger Games, Skyfall, Sunset Song, Frozen, The Hobbit (scroll down)
CASE STUDIES
Start with the Hollywood studio and draw contrasts between Disney films and British films.
The Avengers (Disney)
Jurassic World (distribution "selling")
'71(UK independent)
American Honey (US independent)
Sunset Song (UK independent)
Tortoise In Love case study (microbudget)
also the BFI pdf on TIL
Ken Loach calls for diversity
Consumers as producers A Life in the Day
USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." ""My preference is for..." "I usually find out about films from..." "When I go to the cinema..."
REMEMBER TRENDS
What are current trends? Read Review of the year;
Mention 3D, IMAX (do you pick IMAX / 3D for particular screenings?)
Read this Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online; distribution;
consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'participatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
CONTENT (this is taken from elsewhere in the blog, so there may be duplications)
Know your bullet points: what to expect
Write out and learn how to define key terms ("By synergy / cross-media convergence / exchange / media ownership (part 2)/ proliferation /distribution / digitization / production practices / hardware / software, consolidation of ownership / media ownership (part 1), platforms, megafranchize, I understand...")
Know three case studies: Disney megafranchize (Jurassic World, Avengers), British Film medium /low budget (Legend, '71), micro-budget indie (Tortoise In Love)
Audiences: how are they served? Global, international, national, local, mainstream, niche.
Types of film: blockbuster, sequel / prequel, heritage, literary, prestige, arthouse.
Structure your response logically (eg. concept, production values, distribution, exhibition)
Prepare sentences on your own viewing habits & your peers' and family's
What are current trends? Review of the year;
3D
Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online ; distribution; consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'partcipatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
Learn Daleki's 4S megafranchize model by heart
Have a list of other movies, distribution campaign facts, tie-in facts, box office figures to throw into the mix (only films 5 years old or less) The Hunger Games, Skyfall, Sunset Song, Frozen, The Hobbit (scroll down)
