Wednesday, 21 September 2011

G322: INSTITUTIONS AND AUDIENCES (FILM)


Heyday Films produced Harry Potter and The Deathly Hallows (David Yates, 2011)
In Section B of your examination, you answer a long essay question on aspects of the film industry and processes of production, distribution, marketing and consumption. We focus on specific studios/production companies that target British audiences. We consider contemporary film distribution practices (digital cinema, DVD, HD-DVD, downloads etc) and how these affect production, marketing and distribution. We will study:

  • who makes, owns, funds and distributes specific recent films
  • cross media convergence and synergy in production, distribution & marketing
  • new film technologies such as digital cinema
  • technological convergence
  • proliferation in hardware and content for institutions & audiences
  • how national and British audiences are targeted by film institutions
  • how your own experience illustrates wider trends
We will look at case studies such as Working Title, DNA Films, Heyday, GK Films
DNA Films produced The History Boys, The Last King of Scotland, Notes on a Scandal (all 2006)

GK Films produced London Boulevard (William Monahan, 2010)

TED TALKS: AUGMENTED REALITY



Today we watch one of a selection of screenings from Ted Talks. 
Wireless data from every light bulb
What we learned from 5 million books
Magic and Lies on iPods 

First, a fascinating development in augmented reality, part of the revolution in the way that intuitive computer technology is changing our daily life. In this lecture, the architect of Bing maps at Microsoft demonstrates how maps can carry additional information.

Watch Blaise Aguera y Arcas on Ted Talks:  augmented reality maps



In the second example Tim Berners-Lee explains the vital importance of open source data. The example shown relates to an American lawyer correlating data about water supplies to housing with data about the ethnicity of householders: he succeeded in demonstrating that the water board had conspicuously failed  to connect black householders.

Watch Tim Berners-Lee on Ted Talks: Tim Berners Lee: The Year Open Data Went Worldwide