Dear Moderator
You will find the candidates' blogs on the right.
Jenny Mann
Saturday, 17 May 2014
PROLIFERATION: THE FILM INDUSTRY
Proliferation is the increase in the amount of hardware and contact available to both
audiences and institutions through the emergence of new and old media.
e.g. tablets (iPads), smart phones, laptops.
Proliferation could occur from the breakthrough in technology which allows a lot of companies to enter the market.
Watch this video here and another here
e.g. tablets (iPads), smart phones, laptops.
Proliferation could occur from the breakthrough in technology which allows a lot of companies to enter the market.
Watch this video here and another here
- I am studying the film industry.
- By proliferation, I understand...
- I intend to use as case studies to support my points...
- Hollywood targets not only international but global audiences in a number of ways
- The Hollywood 'Big 6' offer examples of proliferation as regards both the audiences they reach and the kinds of film they tend to make. Through synergistic methods of attracting and addressing audiences (distribution methods), they aim to recoup their vast financial outlays in order to make a profit. Synergistic methods used when distributing Iron Man /Skyfall / Avengers included...
- Audiences have increased because of the ease of digital technologies. Although cinema audiences figures are down, the other platforms used by audiences continue to increase, such as smart phones, ipads, tablets...Audiences are increasingly reached through digital means such as film websites, Facebook and Twitter, with interactive attractions such as games, ringtones, wallpapers. An example is...
- Realising that younger audiences tended to watch film on their laptops, Peter Jackson attempted to get younger audiences back into cinema theatres by...
- Big studios take advantage of merchandize tie-ins and can afford to make TV ads that increase audiences and also increase the number of platforms through which audiences access their products: Heinneken / Skyfall; Iron Man / Audi R8; Skyfall / Adele
- Big Studios maximize audiences by careful choice of release dates eg Xmas for run up to Oscars
- Merchandise tie-ins eg Avengers
- Second biggest market -China- targeted by Iron Man through a variety of ways such as..
- Films available on DVD, BluRay, internet
- Netflix, Amazon, YouTube: RELATE the info we covered to this topic!
- HOWEVER there are issues to take into account as far as indies / art house /niche films, whose producers cannot access the so-called 4S megafranchize model (Dalecki).
- These producers can struggle to bring a film to audiences at all even after it is made, even if the audiences are there. For example, Tortoise in Love used the power of social media - its Facebook page - to alert audiences but could not find a distributor until.... It clearly met a need because it succesfully attracted rural audiences...
- Similarly, Shifty with a minute budget used social media to reach large audiences by... Eran Creevy went on to make....in Hollywood
- Winter's Bone is another niche product competing for audiences, one which handled its need for a production then a distribution budget by...
Friday, 16 May 2014
WHAT IS CROSS MEDIA CONVERGENCE & SYNERGY?
I found this on OCR forum from Rob Carlton (of OCR), which seems to put it very
well
HERE
"Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences.
An example: a PS3's primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos.
Convergent technology is technology that allows an audience to consume more than one type of media from a single platform.
Lots of aspects of the internet e.g. social networking, YouTube, online editions of newspapers and magazines are convergent but candidates cannot quote the internet as the sole aspect of their answer.
Their answer needs to be linked into the media area they are talking about (Film, Music, Magazines, Newspapers, Radio, Video Games). E.g if they were talking about newspapers you could link in to their online editions and talk about how this differs from the traditional paper version and the opportunities it presents.
If talking about film, candidates could, for example, point to Facebook campaigns advertising a film or viral marketing spread via the internet.
Digital projection is convergent technology because films that are produced digitally have moved away from the physical film medium and can be supplied to theatres in digital format (lower costs for distribution versus higher start up costs for theatres switching to digital technology).
As the film is in digital format there are also cost savings as potentially less work needs to be done on the film to get it onto Blu-Ray, DVD, internet trailers etc as no physical conversion needs to take place because the film is already in digital format.
Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films.
Synergy basically means working together to achieve an objective that couldn't be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Disney is an obvious example of a synergistic company from the top down from Film Studio to Kids' TV Channel (where it further plays and promotes its films) to the Disney Store (in the street and online) where your kids can pester you to buy all the merchandise and DVDs/CDs they've seen on the TV/Web or in the cinema."
"Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences.
An example: a PS3's primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos.
Convergent technology is technology that allows an audience to consume more than one type of media from a single platform.
Lots of aspects of the internet e.g. social networking, YouTube, online editions of newspapers and magazines are convergent but candidates cannot quote the internet as the sole aspect of their answer.
Their answer needs to be linked into the media area they are talking about (Film, Music, Magazines, Newspapers, Radio, Video Games). E.g if they were talking about newspapers you could link in to their online editions and talk about how this differs from the traditional paper version and the opportunities it presents.
If talking about film, candidates could, for example, point to Facebook campaigns advertising a film or viral marketing spread via the internet.
Digital projection is convergent technology because films that are produced digitally have moved away from the physical film medium and can be supplied to theatres in digital format (lower costs for distribution versus higher start up costs for theatres switching to digital technology).
As the film is in digital format there are also cost savings as potentially less work needs to be done on the film to get it onto Blu-Ray, DVD, internet trailers etc as no physical conversion needs to take place because the film is already in digital format.
Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films.
Synergy basically means working together to achieve an objective that couldn't be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Disney is an obvious example of a synergistic company from the top down from Film Studio to Kids' TV Channel (where it further plays and promotes its films) to the Disney Store (in the street and online) where your kids can pester you to buy all the merchandise and DVDs/CDs they've seen on the TV/Web or in the cinema."
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