G322: FILM INSTITUTIONS AND AUDIENCES

HOLIDAY WORK

Use the time to complete blog posts on Research and Planning. 

Remember that level 4 marks are awarded only if you show creative and appropriate use of new technology, so aim to use Visme, Animoto, Calameo, Emaze, Bubbl.us, YuDu, Trello as well as Slideshare and the old favourites.


Want to start filming? There is nothing to stop you:

• you have made a shot list
• you have drawn a storyboard
• you have drawn up a call sheet for each shoot.
• USE A TRIPOD!

AUDIENCE RESEARCH

Suggestions from Pete Fraser (below) on Pete's Media Blog about conducting audience research for AS film openings applies equally at A2 for short films. 

You should pick (say) 10 films that you think that your target audience are likely to watch and find out how their audiences break down by age and gender (quantitative research). Use the BFI exit polls and turn the data into charts.
For qualitative research on the same films, try looking at audience feedback on sites such as Rotten Tomatoes and IMDB.
Decide how to present your findings. Emaze has a template suitable for lists and charts, for example.
Pete Fraser writes:

PLANNING: TRELLO

I am using Trello in order to make lists of tasks and to keep track of my progess. As it is a digital list tool, it is simple to move tasks from the first 'To Do' column across to the 'Doing' and finally to the 'Done' column.

DISTRIBUTION CASE STUDY: TORTOISE IN LOVE

I researched how the BFI Print and Advertising fund helped a small, crowd-sourced film to gain distribution. Its story is told HERE in the BFI publication on its distribution funding.
As I am making a low budget, independent film myself, it was interesting to see how the film producer went about getting the film released.

WHAT CAN WE LEARN ABOUT FILM MAKING?

1. What camerawork inspires you in this short film? 

2.What sound made the opening sequence of The Walker so effective?

3. What two types of sound are used in combination in the soundtrack of Distraction to narrate the story?