Tuesday, 8 December 2015

THE GOOD WIFE, LIE TO ME & FRANKIE AND GRACE: TV DRAMA

We analyse the representation of gender, sexuality, disability, ethnicity, regionality and age in three television drama texts. We identify terminology (camerawork, editing, mise-en-scene, sound) and how film language constructs representations, using our 3-point exam strategy.
How does the mise-en-scene create the representation of gender and ethnicity?
 
How do tracking shots construct power? How do motivated edits reveal intelligence and assertiveness? How is gender constructed through dialogue and costume?


Cal Lightman is constructed as boorish and provocative, rather an anti-hero at times. How and why?

Monday, 7 December 2015

FACEBOOK

Create as a group (or just design in PhotoShop yourself) a Facebook account for your group's film. If it is live (best) keep it up to date and each member of the group should take responsibility for uploading some content. Post under Evaluation q. 5 Attracting and addressing audiences. Justify your strategy by drawing attention to the similarities between your work and a real FB film page for A Field in England. This film was special in that it was released on 5 July 2013 on multiple platforms simultaneously, including cinemas, home media and video on demand.
Add caption

TUMBLR

Create a Tumblr social media connection with your audience for Evaluation question 5 Attracting and addressing audiences. Here is the Tumblr for Wolverine which built a strong relationship with its target audience prior to release. Post your work under
Evaluation question 5 Attracting and addressing audiences.

SNAPCHAT

The Shorty Awards recognise the best social media campaigns for attracting and addressing audiences. Wolverine was the first home entertainment campaign on the social platform Snapchat. Use Snapchat to publicise your film. Alternatively, mock up (using PhotoShop)  the design of a campaign using Snapchat that you would use to publicise your film. Explain why you would attract and address your audience in this way (quoting your research into The Shorty Awards and Wolverine's use of Snapchat). Post under Evaluation question 5 Attracting and addressing your audience.





















INSTAGRAM

Create an Instagram account for your film for your Evaluation question 5 Attracting and addressing audiences. Upload images. Copy professional practices such as the Instagram for Suffragette. Take screenshots and place them in the answer space for evaluation question 5. Explain also that fans use hashtags to create communities of fans, which is an example of viral marketing. For example, #wolverine gathers together over a million fan pics!

TWITTER

Make a Twitter feed like this one for your film (link opens so that you can scroll down). Keep it up to date. Take screenshots at different times. Post the screenshots on your Evaluation question 5 Attracting and addressing audiences. Even if another member of your group is making a Twitter page for your group film, there is nothing to stop you going for the extra marks by doing it yourself!

TWITTER

Last year you set up a Twitter page and you will continue to use it this year. What for?
  • To communicate instantly and effectively with the rest of your group and your class. You will share your thinking as well as attach information / hyperlinks / pictures that relate to your work.
  • To receive new information quickly. It's an amazing human search engine that harnesses the crowd. You'll follow all sorts of movers and shakers. use the hashtag to follow specific threads.
  • To start a conversation with strangers as well as friends. Fresh ideas when you're thinking about something.
  • To create a community of people interested in what you are interested in: invite responses; follow up ideas.
  • To learn from some great minds and experienced teachers in various Media fields. If something interets them, it may well be of interest to us. 'Follow' wisely.
  • To invite feedback: your third Evaluation question. You may get a completely fresh, honest opinion. That's worth having. Potentially, you have access to millions of people.
  • To track the band that you have chosen for your promo pack.
See why the journalist Alan Rusbridger values Twitter in The Guardian newspaper here.


Movies and Social Media: Marketing films with new media Why filmmakers use social media: article by Caitlin Neely 03.06.15


Pete Fraser writes:
So who is worth following for A level Media?

@julianmcdougall wrote the OCR textbook and he tends to use his tweets to send out useful links for the A2 exam in particular

@henryjenkins is the American academic who wrote 'Convergence Culture' and has done a lot of research on fans

@ainnucci Armando Iannucci the creator of 'The Thick of It' and Alan Partridge, amongst much more, is always amusing and interesting


@petesmediablog is me- I don't say much but you might find other people I follow quite interesting!


Get yourself on there, add a few people then have a hunt around for comedians, actors, film-makers, politicians, journalists you find interesting. It could open you up to a whole load of interesting stuff!  

Wednesday, 2 December 2015

CINEMA 2015: A YEAR OF CHANGE AND REINVENTION

From The Guardian 
We look at cinema in the year 2015 and note in particular:
  • blockbusters / franchises / superhero films
  • independent cinema / arthouse cinema 
  • Kodak 'saved' so past and present technologies co-exist (35 mm film stock)
  • trends such as the advent of laser projection has helped to overcome some of the light-loss issues traditionally associated with stereoscopy. 
  • women filmmakers
  • trends such as animation: more than any other area of movie-making, animation demonstrates perfectly how the old and the new, past and future, can coexist. Aardman’s Shaun the Sheep finding a firm foothold in the multiplexes, Tomm Moore’s Song of the Sea taking inspiration from the hand-crafted 2D artistry of Ghibli , and Laika studios continuing to blur the line between the physical and the digital with scrungy delights like The Boxtrolls, it’s hard to remember a time when ancient skills and newfangled advances were so intertwined. Inside Out: a possible contender for best film 2016?
  • trends such as simultaneous release (theatrical and Netflix) Beasts of No Nation
  • for example, Ben Wheatley’s ground-breaking A Field in England, released simultaneously across a range of platforms (free-to-air TV, video-on-demand, DVD, cinemas) “enabling viewers to decide how, where and when to view the film”.

A FIELD IN ENGLAND





ESTABLISHING SHOT & MASTER SHOT

From FilmEscape


Tuesday, 1 December 2015

TREME: ETHNICITY

View the extract here. The focus is on the representations of ethnicity.
You analyse the extract under exam conditions and hand in your written answer for marking. The examiners' report is below:


 

Wednesday, 25 November 2015

FILM

In class, I introduce you to the world cinema platform MUBI and we analyse the 4 technical codes of the opening of Bram Stoker's Dracula (dir. Francis Ford Coppola, 1992): camerawork, mise-en-scene, sound and  editing. We note the creative use of light (shadows falling across the map of Transylvania; silhouettes of lances and corpses on the battlefield); of wind (ruffling the prince's hair; at the moment of damnation); of sound (non-diegetic vocals in the form of a chorus of female voices chanting foreign words in an elegy); and of liquid (blood pooling around the outstretched hand of Elisabetta). The aim of this activity is to improve analysis of technical codes and to learn creative techniques from master filmmakers.

We move on to study British Cinema, starting with the website of Working Title, by looking at what films they produce and what is in the pipeline. We learn about their history and why they are successful. Using examples, we note how the subject matter of British films serves national audiences such as by dealing with British concerns, social history, culture and interests. The class identifies which WT films they have seen. Many of you will associate WT films with 'safe' mainstream topics, such as the Bridget Jones franchise, Mr Bean, Love Actually, Four Weddings and so on. However, WT makes a wide variety of films, not just those that create a sanitised version of Britishness that would sell the UK to international audiences of culture tourists. Look at our next choice.

We watch the trailer for The Danish Girl: directed by Academy Award winner Tom Hooper (Les Misérables) and starring Academy Award winner Eddie Redmayne (The Theory of Everything) and Alicia Vikander (Anna Karenina), it will be released in the US by Focus Features beginning on Friday 27 November. What makes this film controversial? How might this film be received by different audiences?

You can segment audiences loosely as being global, international, national and niche. For films, the terms mainstream and blockbuster can be used in opposition to art house. We move on the British film maker Terence Davies as an example of a superb auteur director with niche audiences.  We watch the opening of the cult classic Distant Voices, Still Lives, Terence Davies' moving portrayal of working-class life in 1940s and 50s Liverpool.

We dip into the Guardian interview of Terence Davies then catch up with  Sunset Song, Davies's current venture, by watching the trailer for his new release.

Sunset Song stars Agyness Deyn and is an adaptation of Lewis Grassic Gibbon's novel about a farming family torn apart by tragedy on the eve of the first world war. Read the review here. What makes it important for national audiences? What films have you seen about British social history (that aren't costume dramas)?
 

 

Tuesday, 24 November 2015

PRIMEVAL: TEXTUAL ANALYSIS


G322 TV Drama (Primeval June 2010) Link here

Answer the question below, with detailed reference to specific examples from the extract only. 

1 Discuss the ways in which the extract constructs the representation of gender using the following:

• Camera shots, angles, movement and composition

 • Editing

• Sound
ʥ Mise en sc̬ne

Exemplar Student Essay - G322 TV Drama (Primeval June 2010)


This students response achieved a very high grade due to the following points:



  • The student answered the question. This might seem obvious but when a response is unsuccessful the student usually doesn't relate to their answer to the question and so fails to pick up points.
  • The question in this case related to gender (male/female) representation. How the men/women were shown
  • The student gave detailed examples from the clip and then discussed the way in which this made the men/women in the scene "look".
  • The student analysed (pulled apart how the men/women were shown), they did not tell the story or describe the plot which is different from analyzing the clip. Do not story-tell.
  • Finally, they gave examples of technical codes to support their argument i.e. the low angle made her look powerful.

  
Read through the student essay below and use the mark scheme to examine where the marks are awarded. I have typed up this response as written and included the red ticks as they appear on the original script and this would indicate where the examiner awarded a mark.
remember the marks are awarded as follows:

argument/analysis/explanation 20 marks
Use of examples 20 marks
Use of terminology 20 marks




Key Media Concepts (TV Drama)
Wednesday 9 June 2010
Duration 2 hours (30 minutes viewing clip; 45 minutes each essay)

Section A: Textual Analysis and Representation

Answer the question below, with detailed reference to specific examples from the extract only.

Extract: Primeval Series 2 Episode 3, written by Richard Kurti and Bev Doyle, dir. Jamie Payne

1.     Discuss the ways in which the extract constructs the representation of gender using the following:

·      Camera shots, angles, movement and composition
·      Editing
·      Sound
·      Mise-en-scene
 (50 marks)

The representation of gender in the clip given conveys interesting and thought provoking ideas and contrasts between characters.

The young women called Abbey, her character steers away from the stereotypical image of women, young women, she is portrayed as a strong and feisty female, this is evident in the shots where she is operating a mechanical machine, with much skill and efficiency also. A wide shot is used when we first see her to establish the scene and location (the woods and forest). The close ups also of the end of the digger fortifies the fact that Abbey is experienced in using such a machine again reinforcing her non stereotypical portrayal, she is given the impression of a tomboy. The mis-en-scene used also fortifies this point, she has a short almost boyish hair cut and wears a leather jacket that makes us think of a character like Steve McQueen or perhaps “Greece”, mainly male, strong willed characters.

The fact that she also fights the Sabre-toothed Creature, saving the man’s life shows her tenacity. The shot that this portrayed through is a continuity edit. Also the wide shot of her running after the man being chased reinstates this point again, as the man, who stereotypically is supposed to be strong and courageous is in fact running and being chased, this is a contrast to the women who is running through the forest with a gun to help him for a second time! The dark shape of the gun in her hands, reiterates, power, as a gun, is in this extract, power.

The gentleman who is in a sky blue t-shirt is portrayed as more of an intelligent man, brain rather then brawn. When the sabre-tooth attacks there is a close-up of him in the hole cowering, this goes against the usual stereotypes of a man, a contrast between him and Abbey. Despite his cowering he does show an instance of courageousness, when he lures away the creature from Abbey. Despite this brave act he still is running away from the sabre tooth tiger, a continuity edit is present when he is running and also when he uses the zip wire, close ups show fear and exhaustion on his face. The fact that he also uses his belt on the zip wire again shows his brains over brawn. The mise-en-scene of his clothes convey a more stereotypical view of the man, they are neutral and earthy colours and are dirty and strained, this helps paint more of a picture of a mans man, or someone who is not afraid of getting their hands dirty.

The non-diegetic sound of the ambient sound-track helps convey the tension and fear and also helps make the pace of the action a whole lot faster, especially in the chase scene, a combination of this music and also the fast pace of the editing raises the tempo and tension. The blurring and wipes X between each edit gives the action the impression that it is too fast to see and fortifies the fact that the creature is very fast. The music becomes slower, but is ramped up with tension as (sounds?) drove on through the scene with the man with the shotgun, creating a sense of dread and anticipation! This along with the wide shot and the man’s face, riddled with anger and malice, conveys a tension filled shot.

The man who is wearing pink attire is portrayed as more of a pretty boy, lover not a fighter, the pink colour is more common to girls, women therefore gives him an air of effeminacy. The rest of the cast wear mainly earthy colours or smart suits etc, whereas he wears feminine colours turning the stereotypical image of a man on its head. The fact that he also doesn’t have a gun and instead, quite comically pulls a spade out, whereas the other two people in the shot both have guns, one a man and the other a women, this gives the impression that the women is almost more reliable than the man wearing pink.

The wide shot showing the tree in the barn gives a very theatrical feel to it, almost tries to emulate a sense of bravado and coolness that other films use e.g. the opening shot of Reservoir Dogs. Also the fact that there are three of them may portray symbolic qualities, like the three musketeers etc.

The lady who is talking to the gentleman who breeds dogs is portrayed as a pristine, more of a stereotypical view of a lady. This is conveyed through the sequence “My Best Coat”! This provides a clear insight into her personality. She is strong whilst using words but when the man pulls out a gun a close up reveals her devastation and fear. Even the colour of the ladies “Best Coat” is white, which provides the thought of purity and pristine.

The over the shoulder shot and the cross cut editing reveals the rising anger of the gentleman breeding the dogs. He is weak when the pristine women threatens him but has much more power when he picks up the gun. The line “won’t be pushed around anymore” indicates his explosion of anger. The diegetic noise of the barking dogs also convey a sense of threat and hysteria. This shot conveys the power of a weapon and also the power of words and how gender can be powerful.

 This extract turns a lot of ideas mostly stereotypical views of gender on its head, which therefore gives the viewer an interesting watch.     





Level 4

Explanation/analysis/argument
20
20
Use of examples
20
17
Use of terminology
10
7
Total
50
44








Wednesday, 18 November 2015

F IS FOR FAKE (1973)

We watch a video tutorial on editing by Tony Zhou of Every Frame a Painting. It discusses how to edit effectively.

Tuesday, 17 November 2015

FILMMAKING
















































































Video tutorial on the Quadrant System.

Drive (2011) - The Quadrant System from



 





REPRESENTATION: THE BECHDEL TEST

From Vogue

























From Film School Rejects

COMING DOWN THE MOUNTAIN: DISABILITY


Wednesday, 4 November 2015

Thursday, 15 October 2015

HALF TERM WORK

PLANNING: COMPLETE IN OCTOBER / START FILMING OVER HALF TERM

Order of production work

1. Pitch me your 'topline' and 'big question' 
2. Write your treatment and pitch it to me
3. Once I green light it, start the storyboard
4. Start the shot list 
5. Next you create call sheets for every shoot 

Catch up written work

1. RESEARCH: Audience (link here)
1. RESEARCH: Prezi on Distribution
1. PLANNING: Audience profile 

 


PLANNING: AUDIENCE PROFILE

Over half term, create an audience profile. This is a professional example as made by the music magazine NME:


  • Who would be the audience for your media product?
  •  Consider the age and gender of your target audience. Link this to the content and style of your product.
  • Devise a reader profile for your magazine: create a colourful graphic page with all the relavant information about your target reader, like the one made by NME. 
  • NME reader profile 
  • NME reader profile PDF 
PLANNING: HOW BRANDS PROFILE AUDIENCES
  • You can learn a lot about audience profiling from the professionals: here is Sky TV audience research. Note key terms relating to codes and conventions.



PLANNING OUR VIEWER PROFILE

Step 1: Make an entry in your Production Log like the one below, with the title 'Planning our viewer profile'. The aim is to jot down an outline picture of your target audience.

Today I started making outline notes about what my target audience for Out Of Sight was like:
Age group: 18-40+, young adults
Gender: both men and women
They are likely to watch TV programmes such as Danish TVdrama (The Killing and Borgen), Sherlock Holmes,
They are likey to see at the cinema: Twilight, Inception,Se7en, The Dark Knight, Sin City, Hannibal, Panic Room, The Taking of Pelham 1,2,3,  Law Abiding Citizen, Angels and Demons, Public Enemies, Road To Perdition, Batman, Ronin, Another 48 Hours, Primal Fear, Gangster No.1
In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or Cafe Rouge
Clothes: H & M, River Island, Fat Face, Top Shop
Media: iPhone or Blackberry for internet on the move; Mac Book or iPad to see movies, play games, browse and shop; Face Book for conecting to friends

Step 2: Collect internet images of some of these ideas above. Make a folder for the images so that they are all together and ready for next lesson when we will make a collage in Photo Shop, as in the example below.



Lewis Harland: audience profile for Out Of Sight 2012


Will Wright: audience profile for The Black Rose 2012