HALF TERM WORK

PLANNING: COMPLETE IN OCTOBER / START FILMING OVER HALF TERM

Order of production work

1. Pitch me your 'topline' and 'big question' 

2. Write your treatment and pitch it to me

3. Once I green light it, start the storyboard

4. Start the shot list 

5. Next you create call sheets for every shoot 

Catch up written work

1. RESEARCH: Audience (link here)

1. RESEARCH: Prezi on Distribution

1. PLANNING: Audience profile 

 

PLANNING: AUDIENCE PROFILE

Over half term, create an audience profile. This is a professional example as made by the music magazine NME:

• Who would be the audience for your media product?
•  Consider the age and gender of your target audience. Link this to the content and style of your product.

• Devise a reader profile for your magazine: create a colourful graphic page with all the relavant information about your target reader, like the one made by NME. 
• NME reader profile 
• NME reader profile PDF 

PLANNING: HOW BRANDS PROFILE AUDIENCES

• You can learn a lot about audience profiling from the professionals: here is Sky TV audience research. Note key terms relating to codes and conventions.

PLANNING OUR VIEWER PROFILE

Step 1: Make an entry in your Production Log like the one below, with the title 'Planning our viewer profile'. The aim is to jot down an outline picture of your target audience.

Today I started making outline notes about what my target audience for Out Of Sight was like:

Age group: 18-40+, young adults

Gender: both men and women

They are likely to watch TV programmes such as Danish TVdrama (The Killing and Borgen), Sherlock Holmes,

They are likey to see at the cinema: Twilight, Inception,Se7en, The Dark Knight, Sin City, Hannibal, Panic Room, The Taking of Pelham 1,2,3,  Law Abiding Citizen, Angels and Demons, Public Enemies, Road To Perdition, Batman, Ronin, Another 48 Hours, Primal Fear, Gangster No.1

In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or Cafe Rouge

Clothes: H & M, River Island, Fat Face, Top Shop

Media: iPhone or Blackberry for internet on the move; Mac Book or iPad to see movies, play games, browse and shop; Face Book for conecting to friends

Step 2: Collect internet images of some of these ideas above. Make a folder for the images so that they are all together and ready for next lesson when we will make a collage in Photo Shop, as in the example below.

Lewis Harland: audience profile for Out Of Sight 2012

Will Wright: audience profile for The Black Rose 2012