Yesterday you did the complete 2015 exam paper and today I give you feedback on your performance together with exam technique tips. You now have another week to re-do the TV drama analysis which you found hard the first time around.
PREP Find it on ClickView > Media > TV Drama. Email me by next Tuesday, please.
Use your school email and password to log in.
In class, we also tackled the film question and watched screenings of a scene from Trainspotting and the official trailer for I, Daniel Blake.
Pages
- Home
- OCR SPECIFICATION
- OCR MEDIA STUDIES H409
- G322 TV DRAMA
- 1 FORMS & CONVENTIONS
- 2 REPRESENTATION OF SOCIAL GROUPS
- 3 DISTRIBUTION
- 4 Who is YOUR TARGET AUDIENCE for your film?
- 5 ATTRACTING & ADDRESSING AUDIENCES
- 6 NEW TECHNOLOGIES
- 7 WHAT I HAVE LEARNED ABOUT FILM MAKING
- G322 Past Papers*
- 2012 G322: INSTITUTIONS & AUDIENCES (FILM)
- 2014 G322: INSTITUTIONS & AUDIENCES (FILM)
- 2017 G322: INSTITUTIONS & AUDIENCES (FILM)
- NARRATIVE
- BLOG TOOLS
- BRITISH INDEPENDENT FILM
- FILM TRENDS
Tuesday, 31 January 2017
Monday, 23 January 2017
HOW GLOBAL INSTITUTIONS DOMINATE FILM PRODUCTION
Section B: Institutions and Audiences
Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
2. “Global institutions dominate media production. These institutions sell their products and services to national audiences.” To what extent do you agree with this statement? You must choose to focus on one of the following media areas. You may make reference to other media in your answer.
• Film
HOW TO PREPARE FOR THIS QUESTION
Agree with the premise, identifying the 'Big Six' and explaining Daleki's 4S megafranchize model. State that you will illustrate this with reference to Disney.
CASE STUDIES
Start with the Hollywood studio and draw contrasts between Disney films and British films.
The Avengers (Disney)
Jurassic World (distribution "selling")
'71(UK independent)
American Honey (US independent)
Sunset Song (UK independent)
Tortoise In Love case study (microbudget)
also the BFI pdf on TIL
Ken Loach calls for diversity
Consumers as producers A Life in the Day
USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." ""My preference is for..." "I usually find out about films from..." "When I go to the cinema..."
REMEMBER TRENDS
What are current trends? Read Review of the year;
Mention 3D, IMAX (do you pick IMAX / 3D for particular screenings?)
Read this Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online; distribution;
consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'participatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
CONTENT (this is taken from elsewhere in the blog, so there may be duplications)
Know your bullet points: what to expect
Write out and learn how to define key terms ("By synergy / cross-media convergence / exchange / media ownership (part 2)/ proliferation /distribution / digitization / production practices / hardware / software, consolidation of ownership / media ownership (part 1), platforms, megafranchize, I understand...")
Know three case studies: Disney megafranchize (Jurassic World, Avengers), British Film medium /low budget (Legend, '71), micro-budget indie (Tortoise In Love)
Audiences: how are they served? Global, international, national, local, mainstream, niche.
Types of film: blockbuster, sequel / prequel, heritage, literary, prestige, arthouse.
Structure your response logically (eg. concept, production values, distribution, exhibition)
Prepare sentences on your own viewing habits & your peers' and family's
What are current trends? Review of the year;
3D
Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online ; distribution; consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'partcipatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
Learn Daleki's 4S megafranchize model by heart
Have a list of other movies, distribution campaign facts, tie-in facts, box office figures to throw into the mix (only films 5 years old or less) The Hunger Games, Skyfall, Sunset Song, Frozen, The Hobbit (scroll down)
CASE STUDIES
Start with the Hollywood studio and draw contrasts between Disney films and British films.
The Avengers (Disney)
Jurassic World (distribution "selling")
'71(UK independent)
American Honey (US independent)
Sunset Song (UK independent)
Tortoise In Love case study (microbudget)
also the BFI pdf on TIL
Ken Loach calls for diversity
Consumers as producers A Life in the Day
USE EXAMPLES OF PERSONAL CONSUMPTION "As a teenager, I.." "People of my age, such as my friends..." ""My preference is for..." "I usually find out about films from..." "When I go to the cinema..."
REMEMBER TRENDS
What are current trends? Read Review of the year;
Mention 3D, IMAX (do you pick IMAX / 3D for particular screenings?)
Read this Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online; distribution;
consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'participatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
CONTENT (this is taken from elsewhere in the blog, so there may be duplications)
Know your bullet points: what to expect
Write out and learn how to define key terms ("By synergy / cross-media convergence / exchange / media ownership (part 2)/ proliferation /distribution / digitization / production practices / hardware / software, consolidation of ownership / media ownership (part 1), platforms, megafranchize, I understand...")
Know three case studies: Disney megafranchize (Jurassic World, Avengers), British Film medium /low budget (Legend, '71), micro-budget indie (Tortoise In Love)
Audiences: how are they served? Global, international, national, local, mainstream, niche.
Types of film: blockbuster, sequel / prequel, heritage, literary, prestige, arthouse.
Structure your response logically (eg. concept, production values, distribution, exhibition)
Prepare sentences on your own viewing habits & your peers' and family's
What are current trends? Review of the year;
3D
Piktochart of changes; Netflix; Netflix, iTunes, Amazon, Vimeo online ; distribution; consumers as producers (bloggers, vloggers, memes - examples of what Henry Jenkins calls 'partcipatory culture', music videos ; A Life In The Day (crowd sourced). Is the success of the Jurassic World marketing / distribution campaign a trendsetter?
Learn Daleki's 4S megafranchize model by heart
Have a list of other movies, distribution campaign facts, tie-in facts, box office figures to throw into the mix (only films 5 years old or less) The Hunger Games, Skyfall, Sunset Song, Frozen, The Hobbit (scroll down)

Wednesday, 18 January 2017
YOUR FILM OPENING CREDITS
PREP this week is to make a blog post on your film opening's credits. Please do this by Sunday 22 January. The opening credits are an important part of your brief and this is a group decision so your will have to confer with your group.
1. Read the infographic below and pull out the info relating to opening credits to include in your blog post.
2. Make a written list of the credits that YOUR production will have. These will include the film title. Base your decisions on the research that you have done (no titles like "starring...."). THEY MUST BE IN THE CORRECT ORDER OF APPEARANCE. Do not lay claim to big studios! Pick an appropriate distributor, such as Verve. Find Verve's logo / art work and screenshot it.
3. You and your group must decide the name of your Production Company. Make it easy for yourself to create a visual that is appropriate and achievable; the visual is important and should be emblematic of the company name.
4. Present this as a blog post. Think about the presentational tool that you will use. This is a chance to use new technology creatively.

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Tuesday, 17 January 2017
TV DRAMA: HOTEL BABYLON
On Wednesday 25th January, I am with the OCR exam board.
You will do a full 'mock' exam paper (on my desk) for G322 TEXTUAL ANALYSIS OF TV DRAMA in the media studio. Jeremey will set up the screening.
Leave your printed / handwritten paper on my desk for me to collect. I have requested cover but please start the exam as soon as everyone has arrived. Don't wait for the cover teacher.
Use the double period. You can work into lunch break if you need extra time.
Complete Section A TV Drama and Section B Institutions and Audiences.
Section A:
1 Discuss the ways in which the extract constructs representations of ethnicity using the following:
• Camera shots, angles, movement and composition
• Editing
• Sound
EXAM TECHNIQUE:
The way to gain full marks is by doing 3 steps (identify technical term, give example, analyse / explain / argue).Here is an example:
1. First, identify the technical term (close-up, tracking shot, dialogue, zoom, rapid straight cuts....)
2. Then, give the example in detail ('The close- up of Paul's concerned face shows his emotions: he is seriously worried about hyperglycemia as his medical training alerts him to the seriousness of his condition.')
3. Finally, bring in the focus of the question ('This shows the audience that despite working as a hotel cleaner, he is much better qualified than he seems, as he is a doctor, but is forced to work in a low-paid, insecure job because of his precarious status as an illegal immigrant from the African subcontinent').
MEDIA LANGUAGE
There are many other websites that have glossaries as well as books that have indexes, such as the OCR textbook
For example, http://www.educationscotland.gov.uk/Images/medstudhglossary_tcm4-168240.pdf
http://www.mediacollege.com/glossary/
http://media.edusites.co.uk/
http://brianair.wordpress.com/film-theory/glossary-of-media-terminology/
http://www.nzqa.govt.nz/qualifications-standards/qualifications/ncea/subjects/media-studies
/glossary/
Monday, 16 January 2017
REVISION & PLANNING
On Monday we do an oral revision session of Section B Institutions and Audiences (Film Industry) then you plan the week's filming, starting with practical work tomorrow.
Friday, 13 January 2017
Tuesday, 10 January 2017
EVALUATION Q.5 ATTRACTING & ADDRESSING AUDIENCES
PREP (BY TOMORROW)
1.On your 'page' answering q. 5, copy and paste the following:
In order to attract our audience, we used the same methods that a professional distribution company would create:
A poster for P & A
A film website
A Facebook page
Instagram, Tumblr, and a Twitter feed.
Instagram, Tumblr, and a Twitter feed.
2. Then read through this page from a student in last year's cohort.
3. Then start making the framework for your final answer by putting in the main headlines, together with a description of what they are and why you are using them to attract and address your audience. Use your own words; do not copy.
FACEBOOK
INSTAGRAM
TWITTER
WEBSITE PAGE
TUMBLR
WEBSITE PAGE
TUMBLR
4. Then pick a professional example of each that you think fits In with your own film, as an inspiration. Screenshot it and add it to your page, as in the exemplar student page. PICK RECENT FILMS. Pick at
Add a brief description such as "Our group got inspired by the Facebook page of... because...."
Or "A success Instagram page that was used to attack and address audiences and get inspired by..."
Or "An example of a successful Tumblr blog is the character of Wolverine. This page helped the movie create a strong audience communication as they knew more about the character of the Wolverine."
Or "An example of a successful Tumblr blog is the character of Wolverine. This page helped the movie create a strong audience communication as they knew more about the character of the Wolverine."
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