You will need to provide evidence of your research into audiences for existing films or magazines.
Pete Fraser advises:
'For the audience research, the temptation is to do loads of questionnaires and then endless pie charts. You really don't need to do this and it is of questionable value anyway. Two strategies I would recommend are for quantitative data (numbers) do some online research to find breakdowns by audience age and gender for particular films and for qualitative data (what people say, in more depth) have some regular feedback sessions with your classmates where you look at each others' ideas, progress, animatics and rough cuts and then finally your finished work to give and get feedback. This needs structuring with some focussed questions, and you could always video it and put bits on your blog for evidence.'
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| Audience research involving feedback: Lauren made a children's TV programme and conducted audience research as she went, screening her work and inviting feedback |
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