Today we looked at the website for the ASA which regulates the contents of advertising.
It’s the ASA’s role to make sure ads are “legal, decent, honest and truthful”.
We looked at several case studies to see what complaints to the ASA were based on and what the ASA's adjudication had been.
The TV advert for Coors Light was accused of breaching two codes: racism and appealing to audiences below the age of 18. We viewed the advert and discussed the adjudication: the advert was cleared of breaching the first code but accused of breaching the second code.
You can see the advert here on Brand Republic's site: the Coors advert
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