'Hollywood’s penchant for the sequelization of blockbuster movies is but one form of media synergy. Other profitable and convergent forms include theme parks, rides, soundtracks, novel tie-ins, and—of ever increasing importance to the bottom line at media conglomerates— videogames. This article provides a broad overview of the various strategies utilized by the big-six media conglomerates to create a particular iteration of media synergy—what one might term “the Hollywood megafranchise".' ( Dalecki, 2008)
The big-six are Time Warner (Warner Bros.), News Corp (Fox), Sony (Sony), Disney (Disney), Viacom (Paramount), and NBC Universal (Universal and MGM).
The big-six are Time Warner (Warner Bros.), News Corp (Fox), Sony (Sony), Disney (Disney), Viacom (Paramount), and NBC Universal (Universal and MGM).
To understand synergy a little better, view this Slideshare HERE
Read the article in class by Linden Dalecki 'Hollywood as Integrated Media Communications' (2008) in Prezi format HERE
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