Thursday, 3 May 2012

SYNERGY and CONVERGENCE

'Hollywood’s penchant for the sequelization of blockbuster movies is but one form of media synergy. Other profitable and convergent forms include theme parks, rides, soundtracks, novel tie-ins, and—of ever increasing importance to the bottom line at media conglomerates— videogames. This article provides a broad overview of the various strategies utilized by the big-six media conglomerates to create a particular iteration of media synergy—what one might term “the Hollywood megafranchise".' ( Dalecki, 2008)

The big-six are Time Warner (Warner Bros.), News Corp (Fox), Sony (Sony), Disney (Disney), Viacom (Paramount), and NBC Universal (Universal and MGM).

To understand synergy a little better, view this Slideshare HERE
Read the article in class by Linden Dalecki 'Hollywood as Integrated Media Communications' (2008) in Prezi format HERE


No comments:

Post a Comment