SKYFALL: DISTRIBUTION

Today we start tracking how the forthcoming Bond movie is being marketed. 

• We look at P & A (print and advertising), such as the newly released poster and note its visual codes, how it appeals to its audience and who that audience might be
  
  17.09.12 New UK SKYFALL Poster Revealed
  'BOND WITH THE ICONIC GUNBARREL AND THE LONDON SKYLINE'
  
   
• We look at the official Skyfall website and watch the trailer here official site
• We notice the interactive elements of the website and how audiences are engaged and built
• We observe the way social media is used to build audiences and we learn the term 'two step flow model' of audiences

19 June 2012

BOND IN MOTION MAKES YOUR CAR THE STAR

The organisers of the BOND IN MOTION vehicle exhibition at the UK’s National Motor Museum are inviting anyone with a vehicle of the same make and model as one that has appeared in any of the Bond films to bring it down to Beaulieu on the 29th July, 2012. 

18 September 2012

Bond Blu-ray Relay

Bond girl Eunice Gayson launched the official Bond Blu-ray Relay today at Eilean Donan Castle, situated on the edge of Loch Duich, Scotland. Eunice, who played Sylvia Trench in DR. NO and FROM RUSSIA WITH LOVE, arrived at 9am in the QUANTUM OF SOLACE Aston Martin DBS. The castle, home to the British Secret Service in THE WORLD IS NOT ENOUGH, played host to both loyal fans and the national press, who took the opportunity to interview Eunice about her roles. From Loch Duich the tour continued across 200 miles of Scottish Highlands to Lochgilphead, an area made famous with FROM RUSSIA WITH LOVE. Having arrived in 1963 to create a Turkish boat scene on the Loch itself, the Bond team decided to stay and film a helicopter chase in the surrounding hills. The stone that 007 took refuge under still stands, discovered by a local farmer who watched the action being filmed as a young boy of twelve.

Now in Glasgow, the Bond Blu-ray Relay tour recommences tomorrow with a short journey down to Manchester. Make sure you check 007.com tomorrow for our exact locations. The Bond Blu-ray Relay will tour the UK for seven days.