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| VISIT THE BFI PAGE HERE |
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| READ KEVIN MAHER HERE |
To what extent does digital distribution affect the marketing and consumption of film? (January 2012)
To help us with this January 2012 question we look at the examiner's report HERE ON OUR CLASS BLOG
- Start by pointing out that digitization affects all media industries as well as film (newspapers, music, games, DVD)
- We discuss how to go logically through the process from production, to distribution, to exhibition then to consumption.
- We construct topic sentences that will drive each paragraph
- We use specific examples to support each comment
- We refer to ourselves as audiences: 'I tend to watch...' 'I prefer the big screen for... but my iPad when...'
- We quote critics to illustrate points; today it is Kevin Maher HERE attacking Hollywood blockbusters
- We plan in alternative views / exceptions as the question will perhaps read 'To what extent..?' So, in digitization, we draw attention to the ways in which non-digital methods are still effectively employed in distribution; how pirates exploit digitization; how indies in the industry suffer; how British film needs to be supported and so on.
- We make good use of examples of interactivity, how Web 2.0 has transformed consumers into producers and distributors, cutting out the middle man: disintermediation.
- We visit the BFI site to look at its role in the digital roll-out: the Digital Distribution Fund
- Advantages of digital distribution: durability, sound & vision quality, ease of distribution, cost, flexibility; issues of niche / minority audiences; sub-titling & audio description, rural audiences.
- Multiplexes and indies
- What exit polls tell us BFI exit polls
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