In the week following the lesson, you will produce 6 items for this module:
- posts for your blog (gaining marks for research and planning) about distribution
- Facebook and Twitter for your film
- Poster for your film
- 'Website' page for your film
- Evaluation question 5 ATTRACTING & ADDRESSING OUR AUDIENCE in SlideShare
I suggest that you copy and paste the bullet points above into your blog and write something like " In order to attract and address our audience, we / I plan to devise a number of products that distributors take responsibility for
- a Facebook and Twitter page for our film
- a poster ..."
DISRIBUTION: So what is distribution? We studied this by looking at how the BFI have supported digital distribution.
Today we spent a lot of time investigating distribution which is a key element in the chain between the film’s production and its audience. Distributors use a spread of means to gain traction and build awareness, such as digital media:
·
Film website
·
Trailers on the website
·
Facebook
·
Twitter
·
Aurasma (linking print with online trailers)
Distributors also use print
advertising:
·
P+A includes poster campaigns
·
Interviews in newspapers
·
Campaigns in free papers like Metro
Trailers and other media
·
10 second spot TV campaigns
·
30 second TV campaigns
·
Cinema traikers
·
Screenings
·
Tv radio interviews
·
They also set up distribution for DVD rights and
exhibition rights
FILM WEBSITE
How I plan to attract+ build audiences (you say ‘We decided
to do X because it worked well for (case Study)
FACEBOOK
We went to the bfi website- watched case study on the
dragoon tattoo
Print- distributers fund and pay- language- attracting and
engaging audiences
TORTOISE IN LOVE
TORTOISE IN LOVE
DRAGON
ALICE CREED
THE INFIDEL
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