YOUR TARGET AUDIENCE: FOR 'ZEST' GROUP WHO HAVE NOT DONE THEIR AUDIENCE PROFILE

In Friday's lesson, when working with a member of the Zest group, it became clear that they had not done the work set on how to create their audience profile. This was set on February 12th as you can see below from the blogpost:

CLASS AND PREP: Today I set you the task of tackling two of the evaluation questions which you will complete and post by Sunday 24 February (end of half term).

This is the guidance for what you should have done for Evaluation question 4. Obviously, your target audience will be specific to your film genre. Your target audience will enjoy the current vogue for cookery TV programmes (name them) and TV drama about hotels and contentious relationships (such as vintage Fawlty Towers, My Family, Friends), comedy films (name examples).

 

4 Who is YOUR TARGET AUDIENCE for a thriller film?

Who would be the audience for your media product?

THRILLER AUDIENCE RESEARCH

• You can learn a lot about audience profiling from the professionals: here is Sky TV audience research. Note key terms relating to codes and conventions
• .

PLANNING OUR VIEWER PROFILE

Step 1: Make an entry in your Production Log like the one below, with the title 'Planning our viewer profile'. The aim is to jot down an outline picture of your target audience.

Today I started making outline notes about what my target audience for Out Of Sight was like:

Age group: 18-40+, young adults

Gender: both men and women

They are likely to watch TV programmes such as Danish TVdrama (The Killing and Borgen), Sherlock Holmes,

They are likey to see at the cinema: Twilight, Inception,Se7en, The Dark Knight, Sin City, Hannibal, Panic Room, The Taking of Pelham 1,2,3,  Law Abiding Citizen, Angels and Demons, Public Enemies, Road To Perdition, Batman, Ronin, Another 48 Hours, Primal Fear, Gangster No.1

In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or Cafe Rouge

Clothes: H & M, River Island, Fat Face, Top Shop

Media: iPhone or Blackberry for internet on the move; Mac Book or iPad to see movies, play games, browse and shop; Face Book for conecting to friends

Step 2: Collect internet images of some of these ideas above. Make a folder for the images so that they are all together and ready for next lesson when we will make a collage in Photo Shop, as in the example below.

Lewis Harland: audience profile for Out Of Sight 2012

Will Wright: audience profile for The Black Rose 2012